franchiseresales
How
The articles I have written for Franchisor towards their eventual exit is an
News about the resales process reveal important part of their business strategy
a systematic approach to create a to optimise their exit position. That is
resale
structured resales strategy. Mostly, this when the franchisors resales activity
approach is based on the well-known and processes are truly effective.
adage Proper Planning Prevents Poor
cultured
Performance (PPPPP). By having the So how are we to achieve this nirvana?
right systems and process in place, What are the ways in which we can
combined with professional advice and create a culture of accepting resales
are you?
easy to use documentation, the hassle within the network? The answer is
of managing resales can be minimised. reasonably simple – communication and
Whether you use external facilitators talking to franchisees.
or manage the entire process internally,
Does your
the basis of all the previous articles is Crystal clear
franchise offer
that ‘the system is king’. Creating a resales culture is about
taking the mystique out of the process
the right
The whole process, however, works as this reduces fear. Clarity removes
environment for
more smoothly when there is a uncertainty, and clear communication
basic understanding and acceptance with franchisees enables them to have
a smooth resale?
of resales amongst the networks’ open discussions about leaving, which
franchisees. Franchisees should eventually helps create a resales culture.
Derrick Simpson
understand that they are part of a
reveals how this
cyclical process and that everyone who I mentioned the word fear deliberately
joins a franchise network will eventually as people are often scared or concerned
can be achieved
leave it and planning and working about things they don’t understand.
24 | www.franchisornews.co.uk
FN_PG24-25_FranchiseResalesWIN09.indd 1 21/09/2009 17:49
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48