newsfocus
The bfa and VMG renew
exclusive long-term agreement
An exclusive, long-
term agreement has
been finalised between
The British Franchise
Association and Venture
Marketing Group that
will see both parties
working more closely
together
In a powerful new strategy, Venture
Marketing Group (VMG) and the British
Franchise Association (bfa) will work
side by side to ensure the nationwide
promotion of VMG exhibitions through
all marketing and bfa mediums. Mike
Goddard, bfa Chairman, stated: “The
focus and objective of our partnership
is clear. Together we will provide the
franchise industry with the best franchise
events in the UK that deliver high quality
John Hancock with Brian Smart
potential franchisees, whilst maintaining
ethical standards in franchising.”
Brian Smart, bfa director general, said:
“The bfa’s core objective of ensuring and
upholding the highest ethical standards
null
magazines and websites. The bfa brand
T
null
ogether we
will benefit from significant exposure from
the extensive marketing campaign that
will provide

spans 365 days a year.
in franchising is a thread that should
continue throughout the entire fabric of
the franchise
The mark of a high quality exhibition
the industry. VMG’s position in the market
makes it an ideal and very welcome
industry with the
The bfa and VMG remain committed to
partner in upholding this standard and the delivery of ethical franchise exhibitions.
educating those entering the market.”
best franchise
null null
As the only self-regulating body for the
franchise industry in the UK, the bfa’s
John Hancock, VMG managing director,
events in the UK.
purpose is to promote and accredit
added: “This is excellent news for the excellence. Its exclusive role in maintaining
franchise sector and in particular for standards at VMG events is crucial. All
franchisors growing their network through franchisors must be accredited by the bfa
recruitment. In these uncertain times franchise portfolio are already being in order to exhibit at a VMG franchise
franchisors can be confident that both implemented and we are delighted exhibition.
organisations are committed to high to continue working with the bfa to
quality and standards.” deliver a new and fresh approach to Brian Smart said: “This is the franchise
franchisee recruitment.” quality test that has set VMG’s exhibitions
VMG has been serving the franchise apart from any others over the years and
community as the leading exhibition VMG will continue to promote the bfa the bfa is delighted that even in these
organiser for more than 16 years. through its franchise products portfolio, tough economic times VMG is remaining
John Hancock said: “Key changes to the via multiple media streams; exhibitions, true to the bfa principal of high quality.”
34 | www.franchisornews.co.uk
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