advertorial
Plan your e-strategy
The consequences of not having an effective e-strategy
for your brand can be a missed opportunity or even a
liability. E-NABLE can rescue you from an e-meltdown
Franchising may not be exposed to John adds that often companies can we can offer important cost-savings and
the levels of legal scrutiny as perhaps become complacent having spent a efficiencies, especially in the long run.
network marketing is, but much can be significant budget on their corporate Why would you want to re-invent the
gained and saved from having a sound website: “As the web is a rapidly wheel? People are often surprised how
e-strategy that enables your franchisees changing environment, problems often affordable our model is.”
to propagate your brand online, whilst arise when companies want to respond
you retain ultimate control. to other requirements, such as allowing Benefits and rewards
franchisees to promote themselves More recently, E-NABLE has been
The E-NABLE service platform provides online, through email marketing or promoting the merits of a new ‘benefits
your franchisees with online tools to SEO, and subsequently need to invest and rewards’ solution, which allows
build and maintain branded websites, all over again. This can become a costly franchisors to provide franchisees with
and take part in your consumer email affair and a real drain on resources and rewards. John continues: “To create an
marketing, all while you retain full control business focus.” additional return on the franchisee’s
of your brand. E-NABLE also offers search investment, we allow franchisors to
engine optimisation (SEO) solutions to Escaping the crunch provide their franchisees with benefits in
drive traffic to your franchisees and their E-NABLE offers a flexible and strategic the shape of exclusive offers and discounts
websites, and even has the ability to IT resource at a fraction of the cost. from UK retailers and service providers.
promote your online franchise directory to John says: “We are being consulted by The solution can also be used to recognise
millions of employees through corporate a number of organisations who have outstanding performance.” <
intranets and benefits portals. realised that to future-proof a strategy
you need technology, know how and
John Andrews, marketing director, a relentless focus to plan ahead, and
explains: “Not all franchisors offer to continuously refine and extend
their franchisees their own website your online capabilities. Improving and
and online marketing toolkit. Even enhancing our platform is all we do. This
To find out more
fewer take full advantage of the SEO naturally creates a level of focus, flexibility
opportunities that exist within such a and development at a speed that perhaps
Visit
www.e-nable.com or call
strategy, particularly from a geographic only the largest companies can afford
0870 111 5030 or email
info@e-nable.com
optimisation point of view.” to maintain in-house. But even there,
Franchisor News | 29
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