SprINg&SummErrouNd-up
Bright spells
The warmer seasons brought us The British & International
Franchise Exhibition in the spring and the Scottish
Franchise Showcase this summer, both events proved that
the franchising light is burning bright
The British & International
where people are looking to change still in employment are coming to
Franchise Exhibition
their careers in ways they may not have see us, committed and ready to make
Exhibitors at The British & International
thought of previously; and individuals a decision.”
Franchise Exhibition enjoyed two busy
who have retired and decided that their
days of meeting top quality prospective
pension would be better invested in a 0800 Handyman Managing Director
franchisees and collected a large
franchise than in the bank. Clive Smith added: “We’re very pleased
number of new business leads. Despite
with the high quality and number of
the economic downturn, franchisors
To ensure franchising is seen as a visitors. Many of them are committed
found a steady flow of serious investors
viable option for people, the extensive to finding a franchise and ready to
visited their stands.
marketing campaign has consisted of invest in a business.”
widespread television, radio, and print
With visitors travelling from across the
advertising as well as coverage in a The exhibition was once again held in
UK to attend, exhibitors also noted the
range of national, regional and trade association with the British Franchise
excellent mix of potential franchisees at
publications, and an exclusive feature Association (bfa), who work very
the show, many of whom had notable
on the BBC Breakfast News. closely with VMG to promote ethical
levels of capital to invest in a franchise.
franchising both at the exhibition and
FastSigns Managing Director Garth across the industry as a whole. This
One of the reasons for this success can
Allison commented: “This exhibition exclusive relationship makes the VMG
be attributed to Venture Marketing
has raised the bar. The marketing and events unique, and provides franchisors
Group (VMG) exploring new avenues to
organisation of the exhibition has been not only with an effective means of
increase awareness of franchising to the
excellent and has clearly helped to recruiting high calibre franchisees for
general public. There is a whole new
attract many genuine prospects to the their business, but also the opportunity
market to target including those who
show. We’ve had a good show and to be part of the leading franchise
have recently been made redundant,
gained a lot of interest. Many people exhibitions in the UK.
Franchisor News | 27
FN_WIN-ROUNDUP_Wint09.indd 3 21/09/2009 19:09
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