SprINg&SummErrouNd-up
This year saw a number of changes to
the exhibition; The Franchise Starting
Point sponsored by McDonald’s offered
visitors the opportunity to meet one-to-
one with lawyers, bankers, consultants
and franchisors to discuss their individual
needs and gain guidance on their route
into franchising. The bfa seminars were
developed further to entice more visitors
to the exhibition with the variety of topics
covered, as well as tempting them to stay
for more sessions.
Trevor Brocklebank, managing director of
Home Instead Senior Care said: “We’ve
had a fantastic time. We’ve had people
queuing to speak to us and we were busy
for hours. The quality of visitors has been
excellent. Many of them had researched
us before they came and some specifically
came to meet us. This is the first time
we’ve exhibited and we’ve found it to
be a very efficient way for both ourselves
to the increasing confidence in the
insight into the real, everyday lives
and prospects to get to know whether
franchising model during the downturn.
of those involved in franchising, the
we could work together.” franchise’s business model, the services
Energie Fitness Clubs, Shokk Energie
they offer and the processes involved in
Andy Pitt, national franchising manager
Youth Fitness, WPA, Dublcheck and
buying one.
at McDonald’s commented: “We’ve
Snap-on Tools sponsored the event and
had a lot of interest in franchises with
added to the diverse list of exhibitors
More and more people are learning
prospects for business all over the world.
attending the showcase from a wide
about the benefits of an already
The exhibition has been excellent – well
range of recession-resilient industries.
established brand, proven business
publicised and well marketed. Face-
There was something there for
structure and on-hand support, that
to-face meetings are an important
everyone; from slimming organisations
franchising offers.
stage in the development process with
and elderly care to house repairs and
prospects.”
financial services providers.
“It’s important for people to realise how
franchising can be a real success – even
The Scottish Franchise
The Scottish Franchise Showcase is
in a downturn – as they are buying into
Showcase
Scotland’s only event supported by
an established brand, with a proven
The Scottish Franchise Showcase in the
the British Franchise Association (bfa),
business model and with as much
summer proved there are still many
who work closely with VMG to ensure
help and support as they need,” said
businesses making profits and expanding
ethical franchising at the event and
Michael Seaman, Franchise Portfolio
within Scotland, and many people keen
across the industry. As a bfa-endorsed
Manager at Venture Marketing Group,
to take control of their future by investing
event, all franchises exhibiting are
organisers of the Scottish Franchise
in a franchise.
guaranteed to be bfa-accredited so
Showcase.
visitors can be confident in all franchise
Held at the Glasgow Royal Concert Halls,
opportunities presented to them.
the event was launched in response
dates for your diary
In order to cater for people with varying
degrees of franchise knowledge, the The British Franchise Exhibition,
showcase offered a range of seminars 29 & 30 January 2010, manchester
designed to guide people at all stages,
Central
from choosing a franchise industry
to finalising agreements between
The British & International
franchisees and franchisors.
Franchise Exhibition, 19 & 20
march 2010, olympia London
In addition, the event sponsors
To enquire about exhibiting call
presented case-study seminars giving
020 8394 5207 or email
visitors the opportunity to gain valuable
adam.richmond@vmgl.com
FN_WIN-ROUNDUP_Wint09.indd 4 21/09/2009 19:09
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