marketingfeature
Hit
target
Marketing guru
Sarah Cook reveals
how franchisors can
help franchisees
with local-level
marketing to
enhance sales
Every company wants to be the
best that it can be through
improving products and
service, resulting in a
happy growing flock of
customers. Franchisors
are no different in
this desire, but due
to the complexity of
a franchise business, it
means they are not always
in control of marketing on a
local level.
Marketing regionally or locally is
usually in the hands of the franchisee
responsible for that area. This is
fine if you have proactive, energetic
franchisees that understand the
importance of a consistent brand
message, customer service and the
need to plan ahead to a budget. Not so
great if you don’t!
If you have franchisees within your
network that could do with improving
their marketing, there are a number
of things you can look at doing to
help them.
Regular training
Communication is the key ingredient
to a successful franchise network. If
you can incorporate well organised
and timely seminars and/or training
sessions for your franchise network,
FN_PG32-33_Marketingfeature_WIN09.indd 2 21/09/2009 18:00
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