Opt Out
Stop Junk Mail at its Source
Savvy Students
The average American adult receives 41 pounds of junk
Colleges Demonstrate
mail a year, even though, as Newsweek reports, polls
Environmental Literacy
show that 89 percent of us prefer not to receive direct-
The Princeton Review’s
marketing mail and 44 percent of it is never opened.
second annual ranking of
Opposition from the U.S. Postal Service and the Direct
“Green Colleges” shows that
Marketing Association has so far helped defeat passage
schools are responding to ris-
of any Do Not Mail legislative relief in 19 states.
ing demand for eco-conscious
Low-cost initiatives like
41Pounds.org ($41 for five
academic environments. This
years includes a $15 eco-cause donation) and Stop-
year, 697 institutions of all
theJunkMail.com ($20 a year) are coming to citizens’
sizes participated in the green
rescue with services that solve 80 to 95 percent of the
rankings, from Ivy League
problem for us. Do-it-yourself types also can make it happen using how-to tips
universities to small, private
courtesy of The Privacy Rights Clearinghouse at
PrivacyRights.org/fs/fs4-junk.htm,
colleges.
with an assist from
OptOutPrescreen.com and
CatalogChoice.org.
David Soto, the maga-
Nationwide annual benefits of getting out from under junk mail include: pre-
zine’s director of college rank-
venting production of greenhouse gases equal to the emissions of 9 million cars;
ings, notes that while paying
destruction of the 100 million trees and use of 28 million gallons of freshwater it
for college is a top worry for
takes to produce 4 million tons of junk mail; $550 million in transportation costs;
students and parents, environ-
paper waste comprising 40 percent of the U.S. landfill load; and $320 million in
mental concerns are right be-
local taxes spent on junk mail disposal. That is not to mention the estimated 350
hind that. A quarter of students
hours each household spends sorting and shredding it to protect against identity
and nearly a fifth of parents
theft and fraud.
attest that an institution’s com-
mitment to the environment
For more tips, visit
BigGreenPurse.com and search “control catalog overload.”
would “very much” impact
their choice of a college or
Easy Access
university. Comments Soto:
Green Info to Go
“They know they need these
Anyone tired of wading through websites and blogs trying to locate
skills to get a job in the green
that one bit of information that will answer their question about
economy.”
which is the better way to go green will appreciate GreenYour.
com. Categories include home, office, body, lifestyle and transpor-
Source:
GreenBiz.com
tation. But that’s only the beginning. Inquirers can simply type in
the query of the moment and voilá, up comes brief, well-organized
bulleted lists of easy-to-understand tips and insight on the topic. Plus, in some
cases, bonus comments by helpful bloggers.
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October 2009 1
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