JULY 2009
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www.opp.org.uk
Developer focus • Market entry
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59
parts of a development. Developers
need to be mindful that they don’t
over-spec or oversize their units. A
INDUSTR
poorly designed and oversized 2 bed
apartment of 75sqm will only achieve
a similar yield to an efficient two-bed
apartment of 63sqm, making the
Y
former more expensive to build, higher
priced, lower yielding and less saleable.
Most developers revert to unit
type when it comes to selecting
what product to develop but a lot of
historical unit types don’t fit the new
market. A developer who has always
PEOPLE
built inland freehold villas on 2,000sqm
land plots might be wise to review their
product for a coastal leasehold apart-
hotel with an established operator Life’s a beach
|
Developers hoping to sell Brazil projects to international buyers may find that the domestic market is more interested
Demand that developers had previously enjoyed is no longer glaringly missed is value building and potential for maximization.
being driven by investment greed and capital growth potential. diversification of saleable areas from All aspects should be considered
low value to high value. Many projects and time has to be spent interrogating
– and vice versa depending on supply buying decisions. An inappropriate have developed a focus on an ROI- and investigating possibilities for the
DESTINA
and demand. product in this market will not sell; based calculation that uses a ‘Go/No product. Sophistication demands
Attainability isn’t always about price, simple buy-to-let yield or capital Go’ gauge of scheme viability at initial better solutions, and developers must
as some buyers are interested in yield appreciation, age restriction, freehold, stages. New permissions are not always be part of this new solution.
and re-sale potential. Buyers’ own exit leasehold, managed, whole or necessary, beneficial or indeed viable
TION
strategies have risen in importance fractional ownership and what about as enhancement can sometimes be Guy Tolhurst is managing director of
and, whilst the credit crunch destroyed SIPP compliance? captured within existing constraints, distribution and profit enhancement
many financial set-ups, this is informing Blindingly obvious but often but new schemes offer greater consultancy Intelligent Partnership
BUSINESS
Choose to sell a development
that ticks all the boxes
Developers used to set their projects apart with design,
location and amenities with the basics like planning, bank
DE
guarantees and commissions taken for granted. Now the
VEL
opposite is the case, with agents assuming that developers
have researched the best product for the right buyer and
OPER
looking for the best due diligence, commission structures,
marketing support, mortgage finance and purchase options
and, crucially, guarantees of completion.

Flamingo Lakes Golf & Country Club Resort, located in
Mexico’s Yucatan region, ticks all of the boxes for an agent
looking for product that will appeal to lifestyle and investment
buyers. This British-owned developer also provides secure
M
ARKE
“When I came across Merida, I found a different world from what I had
commissions and the reassurance that construction has
seen before. The area is full of history and interest and Flamingo Lakes
already started.
TING
Resort offered me the potential to buy a place in an area that I love, and
also be able to have a relaxing exclusive holiday in a great resort, whilst
To represent Flamingo Lakes contact us today
increasing my investment portfolio. It was so appealing, I bought two, one
for me and the family and the other to hopefully pay for it!” t : ++44 (0)208 439 9496
Joe Calzaghe, World Super Middle Weight Boxing Champion.
e: flamingolakes@rgmuk.com
www.flamingolakes.com
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