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PEOPLE LETTERS
www.opp.org.uk
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JULY 2009
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INDUSTRINDUSTR
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PEOPLEPEOPLE
TOPIC OF THE MONTH:
Will real estate agency franchises dominate
in the overseas homes industry?
Dear editor, Dear editor,
I have been selling exclusive villas in the Costa Blanca for over 8 years now. I No. Not at all. If one is really in tune with clients, it will soon be realised that
TIONTION
have seen Engel und Völkers entering the market and I know them well from smaller and niche agencies and consultancy business are on the up. Clients, if
Germany. Remax is also well known to me. well informed do not let themselves be taken in by big names and big PR and
Especially Engel und Völkers have a very good image in Germany, but that Marketing budgets.
is about it. Any franchise system is only as good as the agents that work there. Our company, for example, is very niche: we deal only with Brazil and we
DESTINADESTINA They might spend a lot of money on advertising, etc, but still it is a question have just opened to the hotel business due to demand. We have been giving
of trust and that is generated by the people that are working directly with the advice on Brazil and where to buy since we opened back in Sept 2007.
interested clients. We also were the f_i rst ones to launch Sao Paulo as a fantastic property
Having built up a good name in the area where I am busy I am not investment market. We are proud to be ahead of “trends” and against some of
interested in being part of a franchise system for 2 reasons: I have to give the big names that follow what is already said and done instead of investing in
up my independency / my own f_i rm, which is something most of the small real market research to deliver real investment options to clients.
enterpreneurs are proud of; and I am bound to their commission structure, We are a business and we work to make money, of course. However, what
leaving me with lesser possibility to decide if I sell a house with a very small will save us at the end of it all is what we have always been here for: provide
gain if I wish, because half of the commission if not more is paid to them. consultancy from an insider’s point of view on the Brazilian market to whoever
In the end business is word of mouth; it does not matter if the competition wants to join this amazing country with its problems and potential.
BUSINESSBUSINESS
is spending 100 times more to be present everywhere. The smart buyer will Last but not least, 70% of our clients are returning clients. Something must
always be interested to see what local agents have to of_f er and they will, be working in the small business sector.
at least in my case, realize that the price is simply better apart from a very Nara Vidal, Managing Director, Brazilian Gateway Ltd
professional and personal service.
Olaf Kunigk, Mevilla CB
OPEROPER
VELVEL
DEDE
TINGTING
ARKEARKE
MM
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