Turkish Property,
JULY 2009
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www.opp.org.uk International Property Reporter
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Stephen Harris & 0044 (0)208 439 9572 8
stephen.h@opp.org.uk
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11
TIMESHARE
NEWS IN BRIEF
Danish Build Quality
Fractional firms targeting timeshare buyers
Fractional Expo goes under
INDUSTRINDUSTR
cover in City of London
Some timeshare developers are cashing The third Fractional Life Expo will
in on their customers’ enthusiasm for
return to the City of London on 14-16
timeshare by expanding their business
September at Broadgate Event Venues.
YY
Featuring 27 exhibitors in different
model to include fractional ownership.
fractional ‘zones’ - including property,
Established names in timeshare are
motoring, sea and air - the event is free
mining their existing client base for
to visitors and will take place under
upgrades, said Paul Gardner-Bougaard, cover of a temporary outdoor structure,
CEO of the Resort Development
to avoid potential weather problems.
Organisation (RDO) – which recently
A media campaign, including London
Underground advertising and national
commissioned a timeshare satisfaction
and local press adverts and features, will
PEOPLEPEOPLE
survey that found over 85% of Europe’s
be used to promote the event.
1.5m timeshare owners are happy with
the vacation ownership model. Perspective magzine launches
Holiday ownership club Seasons
online fractional guide
has sold around 800 eighth fractions
Shared ownership magazine Perspec-
tive has launched its online fractional
of Spanish apartments and UK holiday
property guide listing thousands of
cottages to existing timeshare owners
individual fractional homes. The website,
in the last 12 months. “We wanted to
which officially launches on 1st July as
develop something that stayed faithful Sharing clients
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Exchange specialists Interval and RCI both have fractional divisions part of the main Perspective site, allows
DESTINADESTINA
to the positive aspects of timeshare
developers to create a listing for each of
but offered more flexibility and an its launch. you are a timeshare developer you can
their properties rather than for the
company or resort. Visitors to the site
investment opportunity, combined with Nick Turner (pictured), VP & head of put an existing timeshare property into
can fill out an application form, which is
an easy exit route,” said Seasons’ group new business at fractional exchange fractionals and do well in sales.”
TIONTION
sent to the developer, requesting more
marketing director, Leslie McCann. firm The Registry Collection, said
information. The website is a counter-
Tenerife developer Regency Resorts developers needed to understand Timeshare ‘here to stay’ part to the print edition of the guide,
claims that 300 timeshare owners – the buyer profiles of timeshare and RDO’s Paul Gardner-Bougaard stressed
which launched in May as part of
around 20% of their existing client fractional products were likely to vary that fractional was not going to replace
Owners Perspective magazine.
base – converted to the company’s greatly. timeshare, saying: “The timeshare
New website launches
first fractional ownership project, the “The marketing and sales processes industry will continue and go from
Caribbean project
Regency Country Club, from other are completely different,” he said. “It strength to strength – there is room for
Fractional consultancy and sales
resorts within the first three months of is a mistake to think that just because both in the market.” company Fractional World is planning to
BUSINESSBUSINESS
launch its first two projects through its
new website this July. FractionalWorld.
EXCHANGE JOINT VENTURES
co.uk will feature details of develop-
Concept House is not an average developer. For a start, we’re Danish. Quality is
Why partner with Concept House?
ments in the Caribbean and Italy - in-
the keyword of everything we do and our building standards are second to none.
t 8 F q S F G J O B O D J B M M Z T U S P O H
Exchange network partners on experience holidays
cluding one in St. Kitts that includes a
We always deliver on time and work closely with our sales partners to guarantee
European visa option.
that every element of the sales process is carried out professionally.
t $ P N N J T T J P O T B S F Q B J E X J U I J O I P V S T P G D M J F O U
E F Q P T J U T C F J O H S F D F J W F E
Exchange network Interval is partnering
Best Group wins UK
The Best Location in Turkey
with a private residence club that aims
fractional award
t ' V M M P X O F E P S G S B D U J P O B M P X O F E G S F F I P M E Q S P Q F S U Z
In the south-west of Turkey, 40km from the airport in Antalya, is the area around
to offer ‘the best of South Africa’ in a
Fractional consultancy The Best Group
t & Y D F Q U J P O B M N B S L F U J O H T V Q Q P S U J O D M V E J O H X I J U F
has been announced as the winner of
DEDE
Kemer. With pine-covered Taurus mountains on one side and the sandy beaches
move reflecting the growing desire
M B C F M X F C N B S L F U J O H
I J H I R V B M J U Z C S P D I V S F T B O E
The Best UK Fractional Company in 2008
of Mediterranean on the other, excellent transport links and modern infrastructure,
for fractional property based around
and 2009 by Overseas Living magazine.
VELVEL
E W E T
B M M J O T F W F O E J G G F S F O U M B O H V B H F T
it is the perfect location for a holiday home.
experience holidays. The magazine’s Luxury Lifestyle Awards
OPEROPER
t ' V M M B E N J O J T U S B U J P O T V Q Q P S U B O E E F U B J M F E B G U F S �
The Zorgvliet Group has five resorts reward “excellence and innovation in the
Design & Build
T B M F T Q S P H S B N N F
that each offer a different style of holiday,
property industry and complementary
Architecturally our homes are designed in accordance with Danish standards
including Ka’ingo safari reserve and
services throughout the travel industry”.
t ' V M M T F D V S J U Z G P S Z P V S D M J F O U T
X J U I C B O L
with lots of windows providing natural light and an increased sense of space. We
Zorgvliet vineyard and winery. “We offer
H V B S B O U F F T V O U J M D P N Q M F U J P O
B Q Q S P W B M B O E G V M M
construct all of our properties to Danish building standards which guarantees
a package of the best experiences in the
U J U M F E F F E
exceptional quality homes built to last.
country and can facilitate everything that Exchanging experiences
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TRC’s Provence Club combines a spa and cookery school
t ( F O F S P V T
N V M U J � M F W F M D P N N J T T J P O Q S P H S B N N F
visitors to South Africa want,” Zorgvliet’s
CEO Mac van der Merwe told OPP. The Provence Club, affiliated with by spa brand L’Occitane en Provence.
To discuss becoming a sales partner please contact Henrik Borup on
t * O T Q F D U J P O U S J Q T B S S B O H F E C Z U I F E F W F M P Q F S
MM
“These are unique experiences,” The Registry Collection, is another
+45 96300096 or send your details to
hb@concept-house.dk t " p 5 S Z C F G P S F Z P V C V Z q P Q U J P O G P S C V Z F S T
ARKEARKE
Interval’s vice president of resort sales, resort company marketing its properties Lifestyle product
Darren Ettridge, told OPP. “It’s a multi- around holiday experiences. Its three “Fractional is a lifestyle product not
TINGTING
location, multi-experience, five-star developments, due to launch later this just real estate or an investment,” said
project in an emerging market and a year in Provence, France, are designed to managing director Marc Koerts. “Our
good example of new people getting showcase different aspects of the region resorts are all based on experience. We
into the business at a time when the and include a cookery school run by a have three locations that owners can use
www.concept-house.dk
world market is struggling.” Michelin-starred chef, and spas operated to enjoy the area and region.”
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