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DESTINATION FOCUS Marina resorts www.opp.org.uk
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JULY 2009
FLORIDA BULGARIA TURKEY
Florida-based Island Global Yachting Poralu Marina, located in the old Turkey’s largest ever marina project
Y
has signed a JV with Nautical Center quarter of Balchik, is set to become in the resort town of Didim has
Prgin for a new and expanded marina the Black Sea’s largest marina on the created capacity for 623 berthed
in Sibenik in Croatia. The new €100m Bulgarian coast. A total of 250 pontoon yachts, serving mainly 75-150m
Port Marina Mandalina & Yacht Club moorings will form part of a tourism mega-yachts. Dogus Holding, which
INDUSTR
will expand the existing marina to development programme called has developed the 282,000 sqm,
Marina projects
include 65 megayacht berths. A Marina City that is designed to appeal €25m project, is building a golf
marina village will include a 5-star to Russian, domestic and neighbouring course, residential units and seven-
hotel, apartments and villas. Eastern European buyers. star hotels around the resort.
PEOPLE
TION
DESTINA
SPAIN CYPRUS DUBAI INDIA
Spain’s new 1,000 berth Marina Mijas is A €300m marina project in Cyprus’ Nakheel Marinas is building an To capitalise on the growing
designed to compete with its Balearic second largest city, Limassol, will estimated 40,000 berths for its popularity of yachting among
rivals. Last year, the Mayor of Marbella, include 274 villas and apartments, a waterfront developments in Dubai. wealthy Indians, a number of
Ángeles Muñoz, signed an agreement commercial promenade and yacht These include the six Marina Residence marina projects are planned in
to redevelop Marbella’s La Bajadilla mooring area for up to 600 vessels. towers around Anchor Marina that will Kerala and Goa in the south. These
marina. Within the framework of the Construction of the marina itself is hold 940 apartments and penthouses, include the Bolgatty Island project
Plan Qualifica, €1.8m has been set expected to take two years, while plus a further 40 townhouses on the in Kochi that will accommodate 50
aside for the project and is co-financed the surrounding residential area promenade, with berths for more yachts in the first phase, with plans
by regional and local governments. will take four to five years. In August than 500 vessels at the foot of each for several luxury homes backing
The Mayor wants to enlarge the 2008, a consortium including Leptos tower. Work on its Waterfront project on to each of the docking bays. The
BUSINESS
marina to accommodate 700 berths Group, Cybarco, JNP Avax, Francoudi in Badrah is 40% complete, with 1,042 first luxury boating conference in
(instead of the 400 initially considered) & Stephano and Athena & KAT won a homes due to be delivered at the India last year has helped to drive
and will involve recovering a public bid to build the €70m Paphos Marina end of the year in an area that will interest in yachting and waterfront
area of 6,500 sqm. with capacity for 1,000 boats. accommodate 1.5m people. living.
activity among regional buyers is still Demand has risen dramatically due to the increasing a natural choice for villa ownership at
healthy and the aspirational domestic interest in boating and recreational or retirement properties. Halcyon Hills,” says Phillippa Roberts,
market is driving sales. Mantyharju in Especially in waterfront and fair-weather locations where marketing manager for Barrasford &
OPER
Finland observes that his typical active there’s a lack of supply to match. Bird Worldwide, which is developing
VEL
50 plus client looking for a second home Eric Watson, Ultimate Properties International Realty this new marina project in Greece. “The
for weekends and holidays is getting marina will have 35 berths, with one
DE
older, while other agents say that new says. “One in five of our sales are from “Generally, we are trying to work with berth large enough for a superyacht
purchasing options like fractional are referrals, repeat sales and from our local brokers,” she said, explaining that mooring. In addition to this the location
helping to attract a wider range of database so we tend to concentrate on Artech had a sales office with Russian is superb with the new state of the art
buyers. New marinas in less established existing purchasers.” speaking staff and a dedicated phone marina at Pythagorio within a mile
markets, like Croatia and Bulgaria, are In contrast, Watson adds: “We are line from Russia to deal with enquiries. It and Turkey’s largest marina due for
also making marina property more planning to market through different also offered five-year renewable shares completion any day now, at just 31 miles
accessible to the masses. boat charter companies to reach their on its Artech 1 four-bed yacht last year, away (Didim Marina).”
TING
Like any niche market, marina clientele, in addition to more mass with each owner allowed 56 days of use. IFA Hotels & Resorts, which has
buyers can be targeted through various marketing to key target areas.” Cindy fractional options on both its yacht and
ARKE
specialist channels – from boating Darnaby, sales director of Artech in Fractional sales real estate operations, is ideally placed
M
exhibitions to yachting magazines. Miami, has seen some success with “Fractional has its roots in aircraft, to observe new trends. A spokesperson
However, Stott at Select Property says exhibitions in Moscow and sold seven supercar and, of course, yacht confirmed that while it sometimes gets
such channels aren’t always necessary. units from leads supplied by agents ownership. This is not a new concept clients for the yacht club from its real
“We don’t do any boat shows,” he sourced through OPP Russia last year. to the high-end purchaser, making it estate clientele, it is rarely the opposite.
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