JUL Y 2009
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www.opp.org.uk Media news
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Stephen Harris & 0044 (0)208 439 9572 8
stephen.h@opp.org.uk
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17
SPAIN
NEWS IN BRIEF
Spain doc branded ‘poor journalism’
INDUSTR
Portal and print JV
for global exposure
International portal Enormo has an-
A UK documentary on Spanish property Michael Liggan, CEO of agent DCC
nounced a partnership with US property
has failed to give a true picture of the Property, said: “The programme did media company Homes & Land to give
Y
industry, according to agents who follow a typical and somewhat tired
its agents international exposure. The
watched the programme. However, it agenda of mainly focusing on the
publisher, which prints 50m magazines
annually, will advertise around 154,000
has also reignited interest in the market, sensational and minority negative
US and Canadian properties on Enormo
with one agent who appeared in the stories,” he said. “The reality now is that
- which claims an audience of 4.5m
show reporting an increase in enquiries the lending criteria in Spain is solid and
homebuyers and investors. “Homes &
as a result. robust with a debt ratio system in force.” Land covers many vacation and resort
“Sadly, poor journalism – again,” said
communities that are popular with in-
PEOPLE
Miles Beacroft, Sales Director of Titan ‘Phenomenal’ response
ternational investors,” said Robert Wicker,
Homes & Land’s chief marketing officer.
Properties. “Of course the continuing Not all viewers felt the documentary
British love affair with Spain does not portrayed Spain in an overly negative
Publicist to promote off-plan
make compulsive television viewing.” way. Inez Rix, who appeared in the
High profile publicist Max Clifford is to
show, said she was pleased with the help a UK property investment firm pro-
Problems in paradise result, not least because of the 60 emails
mote the view that the off-plan model
The first part of Spain: Paradise Lost her company Direct Auctions received
is alive and well. Your Property Club,
which offers portfolio management and
aired on 17 June on ITV1. It focused A spade is not a spade
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Spanish agents within three hours of the programme
investment advice, has enlisted Max
on the problems faced by a number of do not think ITV1 told it like it really is airing.
Clifford Associates as its PR and media
DESTINA
British expat property owners since the “The response I’ve had has been
consultancy. “We want to get the mes-
financial crisis began and followed those said Chris Mercer of Spanish-based phenomenal and more people are sage out there – property’s back and you
selling and buying discounted property. agent Mercers. “So they were victims, interested in buying than selling,”
can invest in off-plan as long as you have
“The people in Torrevieja had genuine not of some scam by dodgy developers she told OPP. “It showed the reality of
good fundamentals,” said Your Property
TION
Club’s managing director, Brett Alegre-
problems but what was not explained but of the ‘crisis’. I am sure the builder what’s going on today and also raised
Wood. “Bringing Max on board is about
was that no builder wants to go bust as would love to sell and complete the the question of whether the market is
getting the word out quickly and to as
then there are (normally) no winners,” development.” bottoming out.”
many people as possible.” Wood said the
problems with off-plan development
in recent years were to do with timing
Barcelona Low Cost property exhibition draws crowds
rather than the sales model itself.
Over 60,000 visitors attended the first Low Cost property show in Barcelona last month, which show-
India and Dubai buyers
BUSINESS
cased properties with a minimum discount of 30%. According to reports, a number of properties with
boost portal traffic
discounts of 70% were being sold.
International property portal HomesGo-
Fast.com is expanding its UK listings to
cater for demand from Indian and Dubai
UK investors. The website, which celebrates
its fifth birthday this June, is advertis-
ing UK property on the same model as
Management buyout could save PropertyFinder
its overseas listings where agents pay
£1 per lead. Indian buyers are keen to
invest in land that has been designated
UK-based portal
PropertyFinder.com structure again.”
for home building while investors from
could face closure after its parent Leeming founded PropertyFinder
Dubai are most interested in central Lon-
DE
don buy-to let property, said HomesGo-
company announced it was reviewing in 1995 with his brother James. After VEL
Fast’s CEO Nick Marr. Distressed property
the business. A management buyout several external investments and
in London is also receiving notable
OPER
is being considered, which could mean mergers, the site was bought by REA and
interest, with one listing receiving over
the site’s founder, Nicholas Leeming, News International in 2005. The site rates 90 enquiries in May, 70% of which were
returning to ownership. consistently as the third most popular
from overseas.
Australian firm REA Group, which property portal in the UK.
New free holiday home site
co-owns websites PropertyFinder,
Holiday homeowners and managers can
HotProperty and UKPropertyShop with Popular portal
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Propertyfinder has Rightmove joins AIPP
advertise their property for free on a new
News International told shareholders risen up the rankings in the last year Top ranking portal Rightmove has joined
listings website.
Domegos.co.uk, which
it was considering “various options the AIPP and is promoting its Consumer launched its beta version on 29 June, is
M
in relation to the future of the online to refer to the possible closure element Guide digitally to all 150,000 consumers
aimed at UK-based second homeowners
ARKE
business, including possible closure of but the most attractive option for on its overseas newsletter distribution
who want to let out their foreign proper-
all or part of the business”. shareholders would be a management list. “It will be hosted on the Rightmove
ties. It has also attracted several property
managers who have listed portfolios of
TING
buyout or third party investment. Overseas website which on average
up to 100 properties, although there is
Buyout ‘attractive’ “It would be highly illogical to do receives over 1,000,000 overseas
no automatic upload service for large
Leeming, currently the site’s director, told anything with the site other than allow searches and 250,000 visits per month,” numbers of stock. Revenue comes from
OPP that closure was unlikely. “It’s a rather it to prosper and grow. Who knows, I said Rob Wilson, Rightmove’s Head of
advertising and premium services such
exciting time,” he said. “REA are required might become part of the ownership Overseas.
webpage creation.
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