JULY 2009
|
www.opp.org.uk Editor’s letter
•
Alex Evans ✆ +44 (0)208 439 5750
alex.e@opp.org.uk |
1
HEAD OFFICE
Hill House, Heron Square,
Richmond, Surrey TW9 1EP, UK
✆ +44 (0)20 8439 9570
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INDUSTR
www.opp.org.uk
EDITORIAL
Group editorial director
Welcome
Y
Alex Evans
✆ +44 (0)20 8439 5750
Numbers run through much of this Numbers are important to agents as
alex.e@opp.org.uk month’s issue of OPP (and I don’t well, but developers may be surprised to
mean page numbers). Whether it’s learn that commissions don’t have to be
International property reporter
Stephen Harris
the quantity of buyer leads developers are double f_i gures – just paid on the right date.
✆ +44 (0)20 8439 9572 looking for, or the amount of agents and Developers should also be wary of any agent
stephen.h@opp.org.uk
introducers they need to recruit to source or introducer promising access to thousands
ART
them, it’s often a complicated calculation. of clients, when it’s the core 20, 30 or 40 that
PEOPLE
Group design manager One of this month’s cover features, which they are really interested in.
Gail Bradbury
looks at how and why to build an agent
✆ 0044 (0)20 8439 9570
gail.b@opp.org.uk
network (pages 57-59) highlights the On the money media
fact that less than a quarter of Media owners, f_i nding it harder to justify
ADVERTISING
agents are pro-active – despite prices as reader or visitor numbers fall, are
David Le Lacheur
✆
the costs of signing them up and looking at new ways to make their platforms
+44 (0)845 467 4637
david.l@opp.org.uk
training them. This month’s OPP stack up. OPP talks to one media owner who
roundtable (pages 46-49), which has built a loyal following of over 30,000
Beth Piercy
debates the value of introducers, active investors by simply telling them what
✆ +44 (0)845 467 3746 DESTINA
beth.p@opp.org.uk
revealed that only half the leads to buy (f_i nd out more on pages 64-65).
supplied by a major property Media owners are having to adapt to add
ADVERTISING SALES REPRESENTATIVES
portal were contacted by advertising value wherever they can. OPP, for example,
Americas
Jack Haime: ✆ +1 305 6106265
property companies. is now guaranteeing a minimum number TION
jack.h@opp.org.uk
Calculating the cost of of enquiries to its online mailers and a
recruiting, training and digital edition now complements this print
Bulgaria
supporting ef_f ective publication with embedded links. Instead
Teodora Jilkova: ✆ +359 8888 44491
teodora@veritasreal.com
agents and introducers of competing with online, publishers now
against the expense realise that it can support print by generating
Greece
of an advertisement, response and optimise cost per lead.
Panos Skliamis: ✆ +30 693 8222 200
panos@p-s.gr
exhibition stand or web The adage that 50% of advertising works
site that might be seen - we just don’t know which 50% - should
BUSINESS
Italy
by the right people apply less these days as marketeers scrutinise
Gianfranco Caputo: ✆ +39 335 5236781
g.caputo@expocomunication.com
could prove even more their media channels. It should be less about
revealing. numbers these days, and more about quality.
Philippines
Allen Hamilton: ✆ +63 472 523 821
allenhamilton@email.com
IN THIS MONTH’S OPP...
Russia
Oleg Gavrilov: ✆ +7(495)509 70 82
oleg@olegariopro.ru
MARKETING & OPERATIONS MANAGER DE
Naomi Zammit
✆
VEL
+44 (0)20 8439 9524
naomi.z@opp.org.uk Robin Barrasford Frank & Gulu Lalvani Ken McGaf_f_i n Peter Parfait
OPER
Agent Q&A (pg 26) Kimberly DeLape Marina resorts (pgs 38-41) Online editorial coverage Media people (pgs 66-67)
PUBLISHED BY
Robin is managing Property People (pg 30-31) Gulu Lalvani, the (pgs 62-63) Author of the Hot
OPP Media Ltd
director of Barrasford Combining senior level billionaire owner of Ken is responsible for Property Alert and
& Bird Worldwide, a experience in several Royal Phuket Marina, the worldwide online Property Auction
UK-based agency and industry sectors with is investing around 2.5 marketing of keyword News, Jonathan Willis
developer selling in a passion for sustain- billion baht to com- research service is an investor who
South East Europe, ability, Frank and Kim plete the resort and
Wordtracker.com, recommends property
Chief Executive
and is on the Board are building the f_i rst convention centre in and provides training investments for 30,000
Xavier Wiggins
of the Association of carbon neutral ‘eco-luxe’ one of Thailand’s most courses through his investors in the UK
✆ +44 (0)20 8439 9496
International Property resort in Bocas del Toro high prof_i le marina own company McGaf- under the pseudonym
M
xavier.w@richmondgreengroup.com Professionals. in Panama. resorts. f_i
n.com. Peter Parfait.
ARKE
© Copyright OPP Media Ltd. No reproduction in whole or in part without written permission. The Publisher cannot be held liable for any loss
TING
suf_f ered as a result of information held herein, accepts no liability for views expressed by contributors and advertisers, undertakes that prices
were correct at time of going to press and neither accept responsibility for loss or damage to unsolicited material nor return it without an SAE.
Audited average
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net circulation
to the contrary, endorsed by and/or otherwise associated with the Overseas Property Professional (OPP) brand. OPP Magazine is printed by
for the period
Pensord.
July-June 2009 -
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