ADVERTORIAL
David meets Goliath
Through Conjungo’s unique outreach programme it’s finally
affordable to get in front of millions of technology buyers online
“A valuable part of our unique trade or business sites, your sales will continue to add sites to our Not all together an uncommon
proposition is the ability to put acquisition costs can easily soar extensive outreach programme approach that SMEs take when
channel partners in front of millions beyond planned budgets. By on an ongoing basis to ensure purchasing technology. Finding
of technology buyers online,” says getting profiled on Conjungo your that we drive the exact traffic that
unbiased and logical information
Dave Cruse, Founder and CEO profile will be seen on not only
suppliers need to get in front of!” about CRM was equally
of Conjungo, the leading online IDG’s sites but on all the various
burdensome but seemingly part
information resource and supplier trusted advisor sites that partner
Conjungo’s search partners and parcel of the journey us SMEs
search engine for technology with Conjungo – it makes for a
also include local publishing have to endure when considering
buyers. “We do this through very affordable way of gaining the
companies who can offer their
a technology purchase,” said
working closely with a number of online visibility you need.
community a ‘tech focus’ section
the Group Head of Commercial
organisations that are recognised
that ordinarily they would not be
Development, Thames Valley
as trusted sources of valuable
Continuing to extend the comfortable at producing, as they
Chamber of Commerce.
information to technology buyers.”
reach
lack technology expertise. The first
to sign up is Elcot Publishing who
“The two frustration points for us
Partner with the world’s
Conjungo’s search and Go
publishes a respected title called
were the need to understand
largest tech media
Understand content is sought after Business Magazine (Businessmag.
CRM better and simply identifying
by many respected membership co.uk). The partnership ensures
company
4 or 5 local providers who we
and trusted advisor organisations. that local businesses get easy
could select prior to making our
Cruse explains, “We work closely access to suppliers in their region
Conjungo recently signed a
purchasing decision.”
with organisations such as the and ‘Go Understand’ technology
partnership agreement with
Communication Management
content.
IDG, the largest technology
“We have since been introduced
Association and a growing number
media company in the world
to Conjungo, a technology
of local Chambers of Commerce.
that reaches more than 200
Industry verticals – Retail suppler search engine that would
The Thames Valley Chamber are
million technology buyers in
have made our journey to select
proud to be the first of 64 local
92 countries worldwide. As
Chambers that we hope will carry
We are proud to announce the suppliers infinitely easier and who
part of that agreement IDG
our technology supplier search
first of many industry specific have launched a range of easy to
will put Conjungo’s search
interface and Go Understand
outreach opportunities via understand knowledge websites
interface on Techworld.com and
content. We’re rolling out our
Retail Technology magazine on technology, CRM being one of
Computerworlduk.com, two of
services as fast as we can so
(Retailtechnology.co.uk). their key sites. These are invaluable
their flagship UK portals. This means
that we can tap into the existing
knowledge sites for SMEs and ones
that any supplier that is profiled
technology buying community
From April Conjungo’s search that we fully intend to offer our
within Conjungo will show up on
and drive significant levels of
services will be offered to the UK’s community as we help to promote
the IDG sites when their audiences
traffic to our suppliers.”
retail technology buyers who will and market the Conjungo value
search for technology suppliers. then be able to search for any proposition to the Thames Valley
The Chambers of Commerce are
type of supplier that sell solutions
business community as part of our
“It feels like David meeting
respected advisors to small and
into the retail sector.
strategic partnership.”
Goliath!” comments Cruse. “They
medium sizes businesses across
look like a giant next to us and
the UK. By being seen on their
Don’t take our word for the
that is great because they value
Get involved
sites, you can not only reach a
Conjungo’s supplier search and
true SME audience but also local
value Conjungo offers!
want their community to more
Conjungo simply has the most
Government and a whole network
easily find local suppliers across of potential partnerships to grow
“Part of the UK’s most trusted
extensive channel outreach
the UK. For our part, we’re intent your business through.
advisors, The Thames Valley
programme in place – ever! What
on using their credibility and high
Chamber of Commerce recently
to do about it is your choice.
levels of traffic to generate better Cruse continues, “Other sites
required a customer relationship Either sit back and do nothing,
visibility for the suppliers that are that we are in discussion with
management (CRM) solution and or capitalise on your chance to
profiled on Conjungo.” at the moment are Startups.
naturally needed to understand become more visible online and
co.uk, Mybusiness.co.uk,
more of what CRM is about and generate more business. There’s
To advertise on well established Growingbusiness.co.uk, Hi-Tech to find local suppliers in order
still time to get involved – visit
tech sites can become very Scotland, CompTIA and Reed to validate the technology and www.conjungo.com/offer or email
costly, and if you also advertise Business International, who own determine who to select for its sales@conjungo.com for more
on Google, and on a raft of other Computerweekly.com, and we implementation. information.
Example of ‘Powered by Conjungo’ search Example of Go Understand content on Example of Go Understand content on the Thames Valley Chamber
on Techworld.com Techworld.com of Commerce site (New site to be launched in March 2009)
GET WISE GET NOTICED GET LEADS t: +44 (0) 1895 454402 e: sales@conjungo.com w: www.conjungo.com
www.comms-dealer.com COMMS DEALER MARCH 2009 49
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