PROFILE
Twickenham Stadium April 1st & 2nd, 2009
www.comms-dealer.com
O-bit enters new phase
When 26-year old Jenny Herd moved into the hot
seat at O-bit Telecom in January this year her aim
was to achieve much more than being one of the
youngest Managing Directors in the comms industry.
H
erd has been with Herd is chomping at the bit to
O-bit Telecom since reveal details of O-bit’s new
the company was product launch and strategy, but
founded in February for the time being she remains
2002. She joined as a customer tight-lipped with exciting plans
service operative and since day firmly under wraps. “What I can
one has ‘grown alongside the say is that it will open new routes
company’. “Having been around to market for our partners while
since the early days I was lucky offering an array of services
enough to be involved in all that are not currently available
aspects of the business including to them,” revealed Herd. “The
finance and sales,” commented product has been under rigorous
Herd. “Throughout the years, my tests for nearly two years. We will
role and knowledge of the business not be following in the footpath
and industry has evolved. Happily, of carriers that have launched IPT
I have too, which now stands me solutions too early at the expense
in good stead to have reins on of quality. Our networks are now
such a successful and fast moving SIP-enabled and we are currently
company. With our aggressive trialling the IPT solution in-house.”
Jenny Herd
sales strategy we believe 2009
will be our best year yet.” Herd says that SIP is still ‘a grey ourselves as a voice carrier and ISP staff to back it up. Having come
area’ within the industry, even to in our own right,” said Herd. “We from the service background, I
One of the key influencing factors the point where some still don’t have full control over both networks believe O-bit differentiate from
shaping O-bit’s expansion strategy, understand the terminology and and have invested heavily in our our competitors by knowing the
says Herd, is the outcome of product capability. “SIP opens up a infrastructure. We have millions product, training all our staff and
research into what the market world without the usual restrictions of number ranges and allow full customer service team to ensure
has to offer in the area of IPT and we have become accustomed control to our partners and resellers we can support our customer’s
SIP. “Our research highlighted to with CPS and WLR. Immediate over translation changes and successfully and efficiently. Due
that there is a need for a quality activation of CLIs and calling call plans. Our newly developed to the nature of the service we
solution, which is managed end- features are impressive and will be automated broadband tool offers offer and approachable account
to-end by one carrier. Following a great selling tool. For this reason zero touch capability internally management style we have
our investigations we believe we alone, I can see huge potential and up to minute automated wonderful relationships with our
are best positioned to fulfil this and believe this product will be communication keeping our partners and offer as much support
requirement,” she commented. an attractive route to diversity for customers fully up to speed with as necessary to help guide them
“We have now established service providers,” she added. the status of their orders.” though this difficult time. Many of
ourselves as a successful ISP our resellers spoke of the difficulty in
and with increasing demand for O-bit Telecom prides itself on a O-bit believes, where possible, finding new customers, so we have
IPT solutions we believe we are large portfolio of products and in giving its resellers full control developed a marketing tool that
positioned well to cater for this services. It has moved away from over their services. The company we will be offering to our channel.”
niche. Owning our own networks simply being an aggregator and has therefore made a significant
allow O-bit to continue bettering, over the years has concentrated investment in developing Merlin, This tool will assist in increasing
re-building and adapting our on running its own networks. “We a customer interface for all brand awareness and will allow O-
solution to meet ever-changing are proud to separate ourselves provisioning and fault reporting. bit’s partners to push their products
customer requirements.” from our competitors by establishing Merlin is fully integrated with to a wide range of new potential
all of O-bit’s carrier partners customers. “Our teams are always
With our aggressive growth
as well as its own broadband on hand to provide guidance,
and voice network. from finance, to assist with debt
strategy we believe 2009
collection and cash flow to the
will be our best year yet
Herd commented: “We have sales team, helping develop new
learnt that in order to provide any offers and reducing end user’s
service, you need the goods and costs,” stated Herd.
�
30 COMMS DEALER MARCH 2009 www.comms-dealer.com
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