NEWS
Twickenham Stadium April 1st & 2nd, 2009
www.comms-dealer.com
A
Dave Dyer
NALYSIS Union Street
EMEA carriers
completes
Small
firms
ISDN2 tests
fritter £2.15bn
have to fight
UNION Street has completed live
verification testing of ISDN2 on TELECOM carriers across EMEA
their way out
WLR3, meaning that the Union are missing out on £2.15bn of
of recession
Street aBillity product has the full efficiency savings due to poor sales
capability of WLR3 for analogue, management, according to new
ISDN2 and ISDN30. stats from Callidus Software.
The company implemented a The average carrier spends 10%
new WLR3 server application to of revenue on sales costs, states
SMARTER COMMS IDENTIFIED AS RECESSION BEATER
replace the original one, enabling Callidus. And with analysts pre-
Smarter use of comms technology is a key weapon it to upgrade customers as BT dicting 2009 EMEA carrier rev-
in defeating the recession, according to a study launches new releases of the EMP. enue to be £432.73bn, the com-
of SMBs by the Cranfield School of Management. Saf Ghouri, Operations pany calculates that nearly £43bn
The research, commissioned by Siemens Enterprise Manager, said: “The new platform is spent on sales.
Communications, found that 84 per cent of those has been stable since its introduc- “The telecoms market in EMEA
Bill Schuh
interviewed think that enhanced communications will tion in September. It has ample is at a crossroads,” commented Bill “The current economic down-
deliver competitive advantage in the current recession. scalability to cope with our expect- Schuh, Vice President for EMEA turn is focusing organisations on
A further three quarters want improved productivity ed growth over the next five years. at Callidus Software. “The com- driving efficiency, visibility and
when they are investing in IT and communications. “We are also eagerly awaiting bination of saturated markets in agility if they are to thrive in dif-
However, small business communications channels an official announcement from Western Europe and expansion in ficult times. Carriers of all types
are often fragmented, according to the results, BT regarding the withdrawal of the Middle East and Africa mean need to go back to basics and
and this fragmentation offers comms resellers an WLR2. This will also be a huge that getting sales right has never enhance their sales processes to
opportunity to address the market with new solutions. driver for change.” been more important. underpin business success.”
For example, although eight out of ten small firms
provided staff with mobile phones, only 32 per cent
NEC Infrontia
VOIspeed forges strategic
provided staff with mobile email access and two
thirds had never held audio or video conferences.
wins US prize partnership in distribution
The study also showed that UK small businesses rely NEC Infrontia’s SV8100, launched VOISPEED has forged a new stra- which aligns well with both our
heavily upon multiple communication devices. Half in the UK last September, has been tegic partnership with Corporate product portfolio and strategy.”
of the study said staff use between three and four quick to make an impact in the Telecommunications as a key distri- Paul Baxter, General Manager
communication devices at work. Companies were USA. A top American trade journal bution partner for its off-the-shelf, of Corporate Telecommunications,
also unclear as to the financial benefits from time has named it Product of the Year PBX telephone systems, PRONTO added: “The VOIspeed brand
saved and improved staff productivity from smarter in its 11th annual awards listings. Lite and PRONTO Plus. complements our existing periph-
communications technologies now available, NEC Infrontia’s Sales Director Giuseppe Venturini, MD eral business and vice-versa. It also
such as unified communications platforms. Andrew Cooper confirms that of VOIspeed, said: “Corporate enables our voice dealers to enter
SV8100 sales on this side of the Telecommunications has an estab- into the data arena and our data
Gerard Burke, Programme Director of the Business Atlantic are ‘well ahead of target’. lished reseller channel and ethos dealers into the telephony arena.”
Growth and Development Programme (BGP) at
Cranfield School of Management, said: “Small business
owners have invested sensibly in staff communications
Nimans hosts
technologies because they realise the potential for
greater productivity. On the other hand, the study also
Swyx solution
shows they are yet to approach it in a co-ordinated
insight events
way, which is becoming a real issue as companies of all
sizes seek to cut costs or boost productivity from existing NIMANS is to host two ‘insight’
investments as the economic downturn worsens.” events designed to give resellers first
hand knowledge and experience of
Dave Dyer, SME Marketing Manager at Siemens Swyx’ pure IP PBX solutions.
Enterprise Communications, commented: “Small The regional seminars will take
businesses know they have to fight their way out of place in London on March 24th
recession by delivering more from less or reducing
TOTAL has sealed a sponsorship agreement with Gloucestershire
and two days later at Nimans’
operating costs. These findings demonstrate that
County Cricket Club (GCCC), under which the Total logo will feature
Manchester headquarters.
on the back of all NatWest Pro40, LV County Championship, Twenty20
there is considerable scope for achieving this
and Friends Provident Trophy shirts, including all replica kits. “Having
Swyx turns a Microsoft Win-
by co-ordinating communications technologies
been based in the heart of Gloucestershire since our inception, this
dows server into a UC solution and
more effectively using innovations such as unified sponsorship agreement provides us with an excellent opportunity to Nimans’ Swyx Business Manager,
communications, saving staff time and boosting
support our local team,” said Stuart Baikie, MD of Total. GCCC is
Lynnette Smith, is offering a free 30
productive output. In particular, businesses could make
noted for its success in one day cricket with a win rate of nine one
day trial of the system.
greater use of audio and video conferencing tools that
day trophies in as many years. The Club plays most of its home games
She said: “In a slowing econo-
at the County Cricket Ground in Bristol, but also hosts the C&G
contribute significantly towards saving money and time
Cheltenham Cricket Festival at the College Ground, Cheltenham.
my Swyx expands sales opportuni-
as well as adding to their firm’s green credentials.”
„ Pictured: Stuart Baikie, MD of Total, with Gloucestershire County
ties for resellers and broadens their
Cricket Club players (l-r) Steve Kirby, Richard Dawson and John Lewis. customer base.”
16 COMMS DEALER MARCH 2009 www.comms-dealer.com
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