DM p8 Events Feb09.qxp 29/01/2009 13:31 Page 8
Events
Events
Search Engine
www.dma.org.uk their own business or external. sources are available.
Strategies
The workshop is led by Steve Presentations will be made by
17-19 February 2009, London
TFM&A 2009
Hulmes, and combines theory a range of businesses includ-
Online focus: Three days of 24-25 February 2009, London with practical exercises and ing CACI, EuroDirect and
high quality SEM and SEO Marketing must: the well estab- role play. Experian.
conference sessions explore lished marketing event returns www.sophicsolutions.co.uk www.mrs.org.uk
powerful innovations in online for 2009 aimed at all market-
marketing including interna- ing, media & advertising pro-
DM analytics MDM summit
tional search marketing and fessionals seeking to source Various dates Feb-Apr, London 20-22 April 2009, London
blogs and feeds at the premier digital, data & CRM solutions / Edinburgh / Leeds Master class: joint IRM UK /
UK event for marketers for to deliver integrated shopping, Live and direct: The ‘Analytics MDM Institute specialist three
search engine marketing and direct marketing and online ad In Direct Marketing Workshop’ day summit focusing on all
optimisation, hosted by campaigns, from back office one-day session is designed to things Master Data
renowned SEM expert Mike solutions including data and provide delegates with an Management and covering
Grehan. CRM to front office solutions understanding of the analytical topics such as hierarchy man-
www.SearchEngineStrategies.com including social media. techniques and methods used agement, identity resolution,
/London. www.t-f-m.co.uk within the direct marketing ROI, PIM, data governance,
arena – from strategy develop- going enterprise-wide, and
Predictive Analytics Mail order market-
ment through campaign plan- best practices in master refer-
World ing
ning to post-campaign analy- ence data.
18-19 February 2009, San Various dates Feb-Apr 2009, sis. The workshop is interactive www.irmuk.co.uk
Francisco London /Birmingham / with delegates undertaking a
Segment, optimise, monetise: Manchester series of exercises both in
Call Centre Expo
Predictive Analytics World Comprehensive course: now in groups and individually to opti- 15-16 September 2009,
2009 provides attendees with its 14th year, the course covers mise the learning experience. Birmingham
the opportunity to dive deeper all the important elements of www.sophicsolutions.co.uk Integrated solution: hot on the
into the opportunities that lie running a multi-channel mail heels of this year’s event,
hidden in their data featuring order business including mer-
Social media
Europe’s number one event for
speakers and sessions from chandising, finding new cus- 3 March 2009, London call centre and customer man-
companies such as 3M, tomers, successful marketing, Social work: The event brings agement solutions has con-
Acxiom, Google, Sun and integrating e-commerce and together some of the smartest firmed its dates for next year
Amazon.com and will tackle customer service. The work- social media practitioners with when its expected that more
topics such as marketing & shop is run by Phil Randles, top brands and corporations than 250 top quality exhibitors
CRM and online behaviour Managing Director of who have embraced social and sponsors will be on hand
optimisation. Catalogue Development Centre media communication to pro- to demonstrate their wares and
www.predictiveanalyticsworld.com Marketing, a specialist consul- vide a day of insight and intelli- answer any queries that may
tancy providing services to gence as to how social media come their way.
Ready steady email
consumer and business to can transform a business’ www.callcentre-expo.co.uk
23 Feb 2009, London business mail order compa- communication strategies.
Educational networking: half nies. www.socialmediainfluence.com
DM&IQ
day seminar organised by www.cataloguedevelopment- 2-5 November 2009, London
DMA and IAB to coincide with centremarketing.com
Euro demographics
Quality approach: three IRM
TFM&A 2009 where partici- 1 April 2009, London UK events in one, tackling
pants will gain an insight into
Doing the business
Target 350m consumers: this information quality, data man-
email marketing and all of its Various dates Feb-Apr, Leeds / conference shall be looking at agement and meta data, fea-
key elements including the London / Edinburgh how geodemographics is turing an array of international-
most up-to-date advice on the Practical sessions: Making being used across Europe to ly renowned speakers.
benefits of email marketing. Analysis Work for Business is a help organisations optimise the www.irm.co.uk
Learn about strategy, creative, two-day workshop specifically definition of target markets and
implementation, results and developed to improve the pro- will consider questions such as
Organising an event you’d like to
reporting to produce great ductivity and commercial how easy is it to do this, how
see featured on this page? Email
work. The event will include impact analysts have on their different from the UK European
the details and a website address
interactive sessions. customers – whether internal to markets are and what data
to us at abegley@55north.com
8 Database Marketing February 2009 www.dmarket.co.uk
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