DM p31-36 tfm 2009 Feb09.qxp 29/01/2009 11:28 Page 32
TFM&A Preview
“There is no margin
for error or wastage dur-
ing the execution of out-
bound campaigns and
customers are demand-
ing optimum levels of
professionalism and serv-
ice at all times. An effi-
cient DQM strategy has a
crucial role to place in
managing costs, cam-
paign success and cus-
tomer service.”
Capscan will also be
demonstrating its award-
winning Matchcode
The event offers access
to more than 200
and contact data management software and hosted addressing technologies, including a new solution for
suppliers.
services available for demonstration on stand A34. Microsoft Dynamics CRM and the newly enhanced
The company will also be giving away free data Matchcode Commercial with D&B business data.
health checks and free copies of its new white paper, Each of these solutions enable businesses to capture,
‘Data Quality: Perception vs Reality’ [Published in this verify and enhance name and address data – an inte-
issue on p20]. gral part of any DQM programme.
“Data Quality Management is the theme for The marketing solutions division of the Callcredit
TFM&A this year,” says Capscan managing director Information Group – which includes EuroDirect and
Terry Hiles. “For many, 2009 marketing budgets have Broadsystem – will be demonstrating its full range of
been tightly squeezed, yet the pressure to do more products and services on stand C24.
with less in order to succeed in such a highly compet- The group is a leading supplier of database and
itive climate has never been greater. channel solutions, consumer data, marketing com-
munications programmes, credit marketing services,
UK and international consumer classifications, mar-
keting analytics and consultancy and self-service
tools for data cleaning, profiling, targeting and mail-
ing list selection.
Products to be presented include their Self-Service
Online Tools for consumer profiling, cleansing and
All the major suppression files embedded
enhancement, and their innovative new online data
in one data processing package....
selection and mailing tool. EuroDirect’s online data
selection and mailing tool revolutionises the way that
smaller companies, franchisees and store or territory
sales managers can execute their own B2C direct mail
campaigns. EuroDirect have streamlined the process
by combining all elements of campaign creation into
one online interface, enabling users to react faster to
market changes and opportunities, without being
held back by data bureau and print processes. .
Also on show will be the recently updated CAMEO
Online UK which now includes CCJ, Bankruptcy &
IVA Suppression, Mover Tracing and Occupier Update
using GAS Reactive and CAMEO Appending.
For international marketers, CAMEO Online Global
enables users to append CAMEO intelligence to their
database and profile their current customers from a
multitude of countries against the global classifica-
tions suite to understand what their customers look
For more information visit our website;
like so that they can identify new prospects and
www.thesoftwarebureau.com
or call 0870 7351302 to arrange a demo.
develop appropriate customer campaigns. At the same
time users can cleanse their international address
32 Database Marketing February 2009 www.dmarket.co.uk
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