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Technology for Marketing & Advertising is the biggest digital marketing, data and CRM event
in the business – and it’s coming to London’s Earls Court this month. Antony Begley finds out
who’ll be doing what at the show and when.
All the fun of the fair
T
echnology for Marketing & Advertising 2009 themed theatres covering topics for every marketing,
is the UK’s largest showcase of digital market- media or advertising professional. The five theatres
ing, data and CRM solutions and educational will focus on digital marketing, online advertising,
insight and is one of those rare must-attend events website design & eCommerce, data & analytics and
for those in the industry, and never is this truer than CRM & campaign management software.
in the current challenging economic climate. Attendees will also be able to listen to six heavy
The five theatres
Taking place on 24 & 25 February at Earls Court 2 hitting keynote speakers from global businesses like
will focus on
in London, it is unquestionably the event for market- Google and BBC.
digital marketing,
ing, media and advertising professionals. Among the new elements to the show this year will
As a media partner of the show, Database be a Viral Marketing Arcade where attendees can
online
Marketing will be represented throughout both days explore viral marketing campaigns with some of the
advertising,
with a dedicated stand where visitors can meet face leading digital agencies, and a new Mobile Marketing website design &
to face with the team behind the magazine and web- Pavilion dedicated to addressing why mobile should
eCommerce,
site. be an essential part of the modern marketing strategy.
data & analytics
The event promises to help visitors deliver show- Meanwhile the Networking Bar, sponsored by
and CRM &
stopping direct marketing & online advertising cam- Alterian, provides a place to catch up with industry
paigns with the UK’s only integrated marketing-solu- colleagues past and present and meet valuable new
campaign
tions event for marketing, media and advertising pro- acquaintances while the smartFOCUS sponsored management
fessionals. Internet Café offers online facilities, and the chance
software.
It offers a unique opportunity to meet many of the to grab a much needed coffee.
biggest players in the business face to face, discover And don’t forget the fact that attendees at the
the latest industry secrets and techniques and source show will have the opportunity to meet with more
leading products and services to deliver campaigns than 200 industry leading suppliers all under the one
that raise brand awareness, increase response rates, roof, and all dedicated to digital, data & CRM solu-
and boost sales. tions.
A highlight will be the five themed seminar the- Address management and data integrity expert
atres offering a choice of 55 free seminars in the five Capscan will be making its full range of addressing
www.dmarket.co.uk Database Marketing February 2009 31
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