DM p4-6 News Feb09.qxp 29/01/2009 11:33 Page 4
News
DMA expels member Consolidation continues apace
The Direct Marketing
as Transactis and dotMailer sold
Association (DMA) has
expelled its first member for from its existing offices in to be involved in. The com-
two years – Wye Marketing – T
he recent bout of consoli-
dation in the data sector Richmond upon Thames and bined services that Transactis
after it failed to comply with shows no sign of letting up the senior staff – namely man- and CDMS offer will give
its code of practice. with news of yet more acquisi- aging director Chris Morris and clients the opportunity to
Hereford-based Wye tions, including the sale of data commercial director , Tony improve speed to campaign
Marketing failed to complete co-operative Transactis to Lawes – will continue in their launch and with increased
the DMA’s Annual Member CDMS. current roles. The company’s effectiveness whilst reducing
Compliance Forms for the According to the businesses, wider management team also cost. I’m looking forward to
year ending December 2007, the move will allow Transactis remains unchanged. getting this new opportunity
as required by the code, and to offer its members a complete Chris Morris says: “The tie up into the market place.”
reportedly failed to respond direct marketing service from allows us to extend those serv- Meanwhile, digital marketing
despite being contacted on data solutions and targeting ices to offer our members and company dotMailer has been
numerous occasions by the through to digital print and clients a complete targeting, acquired by West End Ventures,
DMA. multi-channel marketing cam- digital printing and delivery following a reverse takeover by
paigns as well as a print and service plus highly targeted dig- the PLUS-quoted investment
Email spend rises
paper management service. ital campaigns at competitive company.
CDMS believes the new end- prices. We think that’s what the The new business will trade
Leading consumer brands to-end multichannel communi- market wants right now” as dotDigital Group with
have increased their weekly cations proposition will deliver Stephen Clark, CEO of dotMailer’s founders Ian Taylor,
email volumes by 75% since financial savings and improved CDMS, comments: “The ability David Ivy, Simon Bird and
August, according to The service levels to its clients. to offer a truly end to end managing director Peter
Alchemy Worx Consumer Transactis will continue to proposition in direct market- Simmonds remaining at the
Mailbox report. Volumes operate under the same brand ings is an exciting proposition helm of new group.
increased by 25% alone in
November as brands
targeted consumers in the
REaD Group unveils new division
run up to Christmas.
Monday, Thursday and
Friday are the most popular T
he REaD Group has already has data on more than morphix businesses and Orr’s
announced the launch of a seven million consumers. appointment as managing direc-
days to send email each new lifestyle survey brand to sit REaD Group boss Mark Roy tor of Scientia sees her return to
accounting for up to 25%of alongside its traditional suppres- believes the creation of the new the industry after a spell as a
the overall volume with sion and data management division reflects the confidence freelance consultant to a num-
weekends far less favourable services divisions. his group has in spite of the ber of venture capitalist firms
and Tuesday as the least Headed up by lifestyle data ongoing economic downturn. with interest in lifestyle data.
favoured weekday for email survey expert and former The new brand adds to the
marketers with only 12% of Acxiom UK Data managing group’s existing The REaD UIrecord See p37 for an article by Dawn
overall volume. director Dawn Orr, Scientia Group, TRG Strata and meta- Orr.
DILBERT
4 Database Marketing February 2009 www.dmarket.co.uk
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