DM p18-19 Seminar Feb09.qxp 29/01/2009 11:31 Page 19
Seminar Review
Left: Julian Foxon of
Tangible Data discusses
segmentation strategies.
Right: Blue Sheep
executive chairman Iain
Lovatt delivers a
challenging and
charismatic appraisal of
credit risk management.
Left: Marketing
Improvement’s Tim
Beadle challenges the
audience.
Right: Tangible Data
managing director Janet
Snedden provides plenty
of food for thought.
Left: Warwick Beresford-
Jones, head of analysis at
Marketing Databasics,
takes the delegates
through an in-depth
examination of
behavioural marketing.
Right: Marketing
Improvement’s Paul
Schulz tackles the long-
standing debate of CRM v
SCV.
Improvement director Tim Beadle who delivered two risk’, ably assisted by one of his clients, James
presentations, one challengingly entitled ‘Who Middlhurst of innovative credit and fraud specialists
thrives and who dies in a recession?’ and one on Fraudscreen.
‘Monetising your database’. ‘Behavioural Marketing’ was the next topic for del-
Tangible Data managing director Janet Snedden egates to tackle with an in-depth presentation by l Articles based on
gave a fascinating insight into ‘Segmentation and tar- Marketing Databasics’ head of analysis Warwick each of the six presen-
geting strategies’ in a joint presentation with her Beresford-Jones. The final of the five speakers was tations will be pub-
director of Insight Julian Foxon, while Blue Sheep Marketing Databasics director Paul Schulz who took lished in forthcoming
executive chairman Iain Lovatt tackled the thorny those present through a detailed analysis of the rela- issues of Database
and increasingly relevant issue of ‘Managing credit tive merits of the CRM and SCV approaches.
n
Marketing magazine.
www.dmarket.co.uk Database Marketing February 2009 19
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