DM p31-36 tfm 2009 Feb09.qxp 29/01/2009 11:28 Page 36
TFM&A Preview
sorts and more. box’ solution that can be integrated into most sys-
Predictive analytics gurus SPSS will be on stand tems from mailing houses to banks and building soci-
D24 at this year’s TFM&A and are well worth a visit eties. Cygnus has traditionally been used for cleaning
for delegates interested in finding and implement data for mailing campaigns, however recently it has
new sources of competitive advantage through pre- been deployed in cleaning and maintaining databas-
dictive analytics. es, using its sophisticated deduplication module that
Founded in 1968, SPSS now has more than 250,000 can be tuned to the user’s requirements.
customers worldwide, served by more than 1,200 Customer analytics and marketing optimisation
employees in 60 countries and is a leading global service and system provider Marketing Databasics can
provider of provider of predictive analytics software be found at stand A22 and are well worth a visit.
and solutions. With solutions to aid with customer acquisition,
Tangible Data will be found on stand F4 to discuss development and retention, the company has great
their database, insight, data management and e-mar- expertise in customer intelligence, marketing analyt-
keting solutions. Formerly known as Talking ics, data analysis, mining & profiling and website
Numbers, the business was founded in 1996 by data analytics & reporting as well as databases and data
visionaries: Nigel Magson and David Dipple and com- management software and services.
bines expert knowledge of data and analysis with And while you are there, it will also be worth drop-
leading edge research and new media expertise to ping off at stand C12 to chat with the team from
deliver award winning insights and data strategies direct marketing solutions specialists Wyvern DM.
that make a significant impact where it matters most: The company specialises in list management, rental
on the bottom line. and broking, database management, database market-
The company has a track record of introducing ing, database marketing software and website devel-
new tools and services to the market and believes in opment. Refreshingly, Wyvern DM publicly proclaims
continuous innovation. its drive to demystify direct marketing and providing
Stand E35 will play host to innovative data process- a cutting-edge service while keeping a clear focus on
ing software experts The Software Bureau who will be delivering data, insight and practical solutions rele-
demonstrating their excellent Cygnus ‘bureau in a vant to its customers real needs.
n
Bringing it all together
Integrate on-line and CRM database strategies
®
Wyvern Magic has been developed to integrate web activity into the CRM database to deliver a powerful new resource.
With easy to use segmentation and campaign management tools Wyvern Magic can help you drive up response from
email campaigns.
One integrated view Email broadcast integration
Campaign management Cross-sell and up-sell
Come and see us
International Address Processing Loyalty schemes
at TFM
Triggered response Profiling and segmentation
Stand No C12
Let customer behaviour drive your marketing
For more information or a demo
Intelligent Marketing Sofware
contact
dm@wyverndm.co.uk
Harrier House, Sedgeway Business Park, Ely, Cambridgeshire CB6 2HY, UK • T +44 (0) 1353 665576
F +44 (0) 1353 669030 • E
dm@wyverndm.co.uk •
www.wyverndm.co.uk
36 Database Marketing February 2009
www.dmarket.co.uk
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