DM p31-36 tfm 2009 Feb09.qxp 29/01/2009 11:28 Page 34
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Keynote speakers time when organisations are reviewing their service
Day One
providers we can provide an unrivalled guarantee
that our marketing solutions will deliver measurable
UIrecordThe Great CRM Debate hosted by Stuart Lauchlan, News & Analysis
Editor, MyCustomer.com
and sustainable returns on investment.”
Marketing data analysis software developer Apteco
UIrecordAn Upside in the Downturn? – Rory Sutherland, Executive Creative
Director and Vice-Chairman, OgilvyOne London
will be on hand on stand F2 to discuss and demon-
strate their market leading FastStats suite of products
UIrecordBrand engagement and professional audiences – Kevin Eyres,
Managing Director Europe of LinkedIn
that enable marketers to gain insight from their data
Day Two
using the FastStats Discoverer application for train of
thought analysis and data visualisation.
UIrecordGetting social media marketing to deliver real business results hosted
by Danny Meadows-Klue, Founder, Digital Training Academy
The suite of products offers top end control of cus-
tomer segmentation, data mining, analysis, model-
UIrecordDM in the Digital Age Mark Kelleher, Head of CRM & Head of
Marketing Technology, BBC
ling and campaign planning.
Also at the show will be the Experian group of
UIrecordSpeeding up in the slowdown – Google’s view of recession marketing -
Dan Cobley, Marketing Director, UK, Ireland and Benelux, Google
businesses including Business Marketing (C28),
CheetahMail (G22), Integrated Marketing (C30) and
QAS (C32), offering visitors access to a full range of
databases. high quality marketing services and products.
Leanne Davidson, head of product management for Satori Software will be available on stand A31 to
Callcredit Information Group Marketing Solutions lead visitors through its range of industry-leading
comments: “We are excited to showcase our latest address management solutions. The state-of-the-art
product and service innovations at this year’s show. MailRoom ToolKit integrates with database, website
EuroDirect and Broadsystem have independently had or applications for rapid address entry while Bulk
strong links with TFM&A for many years and now Mailer delivers best-in-class desktop mailing prepara-
our combined proposition offers a more complete tion and reporting. Both products feature Royal Mail
solution to marketers from all industry sectors. It’s a PAF verification, address cleansing, duplication elimi-
time of big change and cut backs for everyone, so at a nation, geocoding, Royal Mail approved mailshot pre-
34 Database Marketing February 2009 www.dmarket.co.uk
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