CHRISTIE’S RESTAURANT, Houston, Texas


STORYBOOK LAND, Aberdeen, S.D.


maximum exposure


Vanishing Roadside


JANTZEN SWIMWEAR COMPANY, Daytona Beach, Fla.


MODERN DINER, Pawtucket, R.I. HAROLD’S AUTO CENTER, Spring Hill, Fla. MARINE LIFE AQUARIUM, Rapid City, S.D. BOMBER GAS STATION, Milwaukie, Ore. THE HAPPY CHEF SIGN, Cherokee, Iowa


History For 40 years, writer and photographer John Margolies traveled the roads of America, photographing thousands of whimsical roadside signs and attractions that dotted the landscape. It’s one of the most comprehensive documentary studies of 20th century America. Photographed between 1969-2008, the collection consists of 11,710 color slides of restaurants, gas stations, movie theaters, motels, signage, miniature golf courses, and beach and mountain vacation resorts. Approximately half of the slides show sites in California, Florida, Michigan, New Jersey, New York, South Carolina, and Texas, but all 48 contiguous states are represented. Emerging with the prosperity of the post-WWII era, roadside and commercial structures spread with the boom of suburbanization and the expansion of paved roads across the U.S. Yet, as drivers began to abandon these routes in favor of the new interstate highway system, the only remaining record of these buildings, in many instances, is on Margolies’ film. The Library of Congress acquired the archive in 2015, and it is now available online.


DINNY THE DINOSAUR Cabazon, Calif.


THE DONUT HOLE, La Puente, Calif. OCTOBER 2021 | NEWSMAX 5


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