WORLD NEWS
IN BRIEF
E.L.F. COSMETICS e.l.f. Cosmetics has teamed up with songwriter and multi- instrumentalist Meghan Trainor and The Weather Channel on a new digital campaign. Trainor worked with the Gen Z-focused beauty brand to create a series of weather forecast- inspired social media videos showcasing its products. The campaign was based on a survey by The Weather Channel, which found that eight out of ten women change their personal care routine with the weather.
L’OCCITANE GROUP & KERING L’Occitane Group and Kering have launched Climate Fund for Nature – an initiative which supports projects that protect nature and biodiversity. The cosmetics giant and luxury goods company will utilise resources from fashion and beauty to fund nature-based solutions and expand natural carbon sinks. €140m has been committed to conservation, biodiversity and regenerative projects in countries where they source raw materials.
CLINIQUE Clinique has teamed up with England rugby star Holly Aitchison to empower girls to be confident in their skin through the power of sport and skin care. 25% of teenagers today are said to suffer from low self-esteem – the majority of which (79%) are girls, according to the brand’s research.
COLGATE-PALMOLIVE Colgate-Palmolive has signed an agreement with NASA to explore innovative solutions for oral health, personal care and skin health. The agreement enables Colgate to utilise the International Space Station (ISS) as an experimental testing ground, enabling it to discover new insights and accelerate innovation.
cosmeticsbusiness.com
J&J subsidiary accuses expert
of falsifying talc report US Johnson & Johnson’s bankrupt subsidiary LTL Management has filed a complaint accusing a plaintiffs’ expert in hundreds of talcum powder cases of falsifying a report upon which lawyers relied. The complaint, filed 16 December, alleges Dr Jacqueline Moline failed to disclose that at least one – and possibly five – of the 13 individuals in her 2019 report linking cosmetic talc to
mesothelioma had other asbestos exposures. The filing came days ahead of a bankruptcy hearing (20 December), estimating the value of talc claims. According to
law.com, attorneys cited a
13 September ruling by a North Carolina federal judge who found evidence that one of the individuals in Moline’s report had made a workers’ compensation claim for asbestos exposure other than
L’Oréal invests in green sciences with Microphyt minority stake acquisition
FRANCE L’Oréal has acquired a minority stake in French biotech firm and microalgae manufacturer Microphyt. The beauty goliath said it will work with Microphyt to build a technological platform to create raw materials from microalgae biomass. Microalgae are
microscopic plant organisms used in cosmetics for their active properties and functional qualities. “Our ambition is to
collaborate across the world
with the most disruptive scientific entities in Green Sciences, in order to collectively develop
responsible innovations on a large scale and make them available to as many people as possible,” said Barbara Lavernos, Deputy CEO at L’Oréal Group. “We are very pleased to pursue this new partnership with Microphyt, which will enable us... to further accelerate our drive towards more sustainable beauty.”
PANTONE NAMES ‘BOUNDARYLESS’ VIVA MAGENTA COLOUR OF THE YEAR 2023
US Viva Magenta – a vibrant pinky- red shade with hints of purple – has been named Pantone’s colour of the year 2023. The colour trend forecaster’s nuanced hue of crimson red – or Pantone 18-1750 – is “an unconventional shade for an unconventional time”. The ‘boundaryless’ colour is said to allude to the ‘strength and vigour’ required for paving the way for a more promising future, said the company. “We are looking at a colour that highlights our change of perspective,” said Laurie Pressman, Vice President of the Pantone Color Institute. “That spotlights our need to feel empowered. And that is infusing us with strength that we can courageously, positively and fearlessly embrace a new pathway with confidence.”
from talc, which they claim had a direct bearing on the study’s credibility. Moline has been a plaintiffs’ expert in more than 200 mesothelioma cases involving cosmetic talc, providing trial testimony in 16 of them. Her report in the Journal of Occupational and Environmental Medicine was the first large research study to link asbestos contamination in cosmetic talc to mesothelioma.
The Ordinary steps away from make-up
CANADA The Ordinary has revealed that it will discontinue its foundations and concealers. In an email letter to customers and in an Instagram post, the Deciem-owned brand admitted its make-up range hadn’t garnered enough fans to make the cost of production worthwhile. The Toronto, Canada- based label’s make-up line includes Serum Foundation (£6.40), Coverage Foundation (£6.90) and Concealer (£6.00). It said it would stop selling concealer from 30 January and discontinue foundation products in June.
“The production process for colours is complex and requires heavy input from many of our team,” said The Ordinary. “The accessible pricing that we felt was sensible to charge for the formulas would only cover our production costs if the volume that we sold was high.” Not fully ruling
make-up out, it continued: “Colours may return in our more distant future.”
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