“Tere is a real demand for patio doors as they’ve made a massive comeback in the last year due to the great sightlines that can be achieved, and or- ders for bifolds are on the up since the lockdown period. One thing we have noticed is that with the breadth of products and many options available in colour, glazing and hardware showrooms are more important than ever. Tey really are a key part in showing the homeowner the options available and in particular with some of the doors the ease of operation.” A restructuring within Glazerite has seen Jason
move to the role of CEO, and the company welcom- ing Robert Brearley as its new Group Managing Director. John Hewitt remains Chairman of the firm, but has decided to take something of a back seat due to other commitments. John founded the charity We Mind & Kelly
Matters after the death of his 24-year-old daughter, Kelly, who took her own life in 2018. Te charity aims to raise awareness of mental health issues and support other charities, such as MIND, as they support those who struggle with depression, anxi- ety and suicidal tendencies. A John O’Groats to Land’s End cycle challenge,
nicknamed Kelly’s Heroes, took place in August, spearheading the charity’s fundraising efforts, and John is keen to devote as much time as possible to keeping that fantastic start going. Meanwhile, Jason, Robert and the board will over-
see the ongoing development of Glazerite, where investment of around £1m has been ploughed into improved processes and equipment to meet the
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need for modern, efficient and attractive products. Glazerite’s doors, for instance, are Kubu
equipped, which enables the use of Smart Locks. With a simple upgrade to a home hub, homeowners can check the status of their door locks and keep tabs on anyone going in and out, for peace of mind when you’re away from home. Whilst the Ultion Smart lock available tracks the operations of the door but will also let the homeowner open or lock their door from their device. Jason added: “It’s technological features like that
which keep us at the forefront, to be able to offer installers that facility as an add-on to an excellent range of products is very important to us. “Installers are our link with the market and we
like to think we do our very best to make sure they are making the most of their business opportuni- ties, which, of course, benefits everyone.” Tis includes offering a free marketing support,
particularly aimed at small businesses where ad- ditional spend on websites and advertising may be prohibitive. Glazerite offers installers a website design service and assistance with social media, so that they can promote themselves and their products. Group Marketing Manager Michelle Wright ex-
plained: “Our installers have a hard job in standing out from the big budget nationals. Most of the small- er installers rarely have marketing budgets, so we try to support them in any way we can to put them on a level playing field. We build them branded website and support them with their social media posts to make sure they are visible in their local market.
ALL THINGS BUSINESS
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