Boxx Communications
Digital Transformation is no longer just a popu- lar headline, topic of conversation or a hashtag you might see on social media. T e concept of using technology to improve and drive business growth is now considered a key element of any business strategy. While forward-thinking organisations may be
more familiar with the practice of using digital ad- vancements to solve problems and increase effi cien- cies, it is quickly becoming crucial for all businesses trying to survive the current climate to consider how digital transformation can be embraced.
What is digital transformation? T e popular phrase is expansive and can include the use of any technology that improves either business processes, culture, customer experience, or indeed all of the above. Cloud computing is a common example that
has, although popular for a number of years, gathered pace and proved vital since the fallout of COVID-19. Cloud-based telephony is another that has been pushed to the forefront in 2020 to enable people to work from home more eff ectively. Also included under the umbrella term could be the use of AI powered chat bots that answer questions on your website; the use of mobile apps to order and pay for food in restaurants; deliveries made by robots - you don’t need to go far in Milton Keynes to witness a Starship robot navigating the streets! In fact, the opportunities for digital transformation are endless.
But what drives successful digital transforma-
tion is internet connectivity to underpin the tech- nology. Connectivity will, therefore, play a vital role in not only the economic recovery of Milton Keynes but also in future growth. Milton Keynes is one of the fastest growing cities in the UK with strategic plans to grow businesses
Delivering the connectivity that will drive digital transformation
and attract new ones. It hopes to become the European City of Culture in 2023 and is aiming to be carbon neutral by 2030. CityFibre, the UK’s third national infrastructure platform, recog-
nised the potential in Milton Keynes when they chose it to be one of their fi rst Gigabit cities in the UK and recently announced Boxx as City Champion. T e CityFibre Milton Keynes mission is all about driving digital transformation, fuelling growth and ensuring no part of the Gigabit community is left behind and Boxx is equally passionate about delivering this. Dean Burgin, Co-Owner of Boxx, commented on the new partner-
ship: “T e last few months have been a challenge for everyone, but the potential for Milton Keynes to fl ourish is huge – and CityFibre’s full fi bre off ering can give businesses the streamlined connectivity they need to take full advantage of modern digital services and compete eff ectively. As a CityFibre City Champion, we are ready and eager to help businesses do that and gain a real competitive edge as they look to bounce back after the coronavirus pandemic and build strong, sus- tainable businesses.” Andrew Wilson, Head of Wholesale at CityFibre, added: “Boxx
Communications is one of an exclusive number of City Champions across the UK that CityFibre is backing to deliver strong full fi bre busi- ness. Boxx has a clear passion and commitment to putting CityFibre at the heart of its proposition – which in turn is helping businesses in the local community to thrive by unlocking their digital potential. T is is an exciting partnership and one that’s helping to change the UK’s digital landscape.” Boxx have already installed a 5Gbps CityFibre connection to Milton
Keynes University Hospital (MKUH). Ollie Chandler, Head of IT Technical Services at MKUH, said: “T e new full-fi bre connection has made a huge diff erence to the way we work. We are now able to run all our cloud-based applications, from anywhere and provide fast, reliable wi-fi right across our facilities, without worrying about band- width – and we have more than enough capacity to accommodate our future digital transformation plans.” Dean added that businesses in Milton Keynes
will benefi t hugely from the roll-out of the CityFibre infrastructure, saying: “To drive effective digital transformation you need fast, reliable, future-proof connectivity. T at’s exactly what we can deliver with CityFibre’s full fi bre network. At Boxx, we share CityFibre’s passion for a truly digital Britain and we are committed to working closely with them to deliver the very best connectivity services to busi- nesses here in MK.”
Contact Boxx Communications on 01908 350750 or visit
www.boxxcomms.co.uk
ALL THINGS BUSINESS 23
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