Hendrix Barber Co
Barber that’s headed straight for the top
He’d be forgiven for thinking ‘if my friends could see me now’ when he’s cutting the hair of some of the region’s biggest sporting heroes, but life’s not like that for Lewi Williams. His friends are all around him, play- ing an enormous part in the success story that is Hendrix Barber Co. At just 26, Lewi is living his dream. He owns two barbershops that
very much reflect his ethos and personality, and together, Lewi and his team are building a reputation no just for great haircuts, but also for the best barbershop experience combined with excellent customer service. So much so that customers range from regulars just popping in for a
tidy up to a host of big names from rugby, football and cricket – where word of mouth counts for a great deal. In fact, when the England rugby squad were preparing for the World Cup last year, Lewi was whisked off to Pennyhill Park in Surrey, the team’s base for the tournament, to do 22 haircuts for the country’s finest. “When I was working for a barbers in Northampton, some of the
Northampton Saints players were customers, and I made sure they felt comfortable and welcome and I became friends with a few of them,” said Lewi.
16 ALL THINGS BUSINESS
Lewi Williams Owner of
Hendrix Barber Co
“A lot of them stayed with me when I moved on,
and they told their teammates, and their friends in football and cricket, and it went from there. I’ve cut the hair of the likes of Courtney Lawes and George Ford, and now count Teimana Harrison and Lewis Ludlum as good mates of mine. It was Lewis’s call up to the England World Cup squad that led to me joining them to help them get ready for the tourna- ment, which was just a crazy day.” Lewi had begun cutting hair when he was a
young footballer, playing on semi-pro terms for AFC Rushden and Diamonds. Fascinated by hair styles himself – and having tried most of them out over the years – he honed his skills on his teammates using his first clippers, a pair from Argos with Union Jacks on them that had been a gift from his step mum. Sadly, his playing career was cut short by injury,
but soon after realising he needed to move on, he went for a haircut and ended up being offered a job – setting up on his own a year or so later. “I didn’t get off to the best start from a business
point of view,” said Lewi. “I’m a council estate kid and although my family are incredibly supportive, there was no money to help set me up and I made a few decisions that didn’t work out particularly well for me. But by the time it was clear that the only way forward was to do things on my own, I’d learned an awful lot about how to run a business. “Now, with backing from my ‘silent’ partner Ben
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