fitness


“Sometimes people say they find fit20


expensive. They compare it to standard gym prices. fit20, however, is a personal training studio, and compared to average personal training prices fit20 is not expensive. Compared to gyms, which have many people paying for membership they don’t use, fit20 doesn’t have any sleeping members. When someone doesn’t show up for their training appointment, which rarely happens, we will call them to reschedule and this accountability ensures participation,” says Patel.


uk expansion fit20 is attracting franchisees from a wide range of backgrounds, but rarely from the fitness sector. “Our franchisees are either professionals who


find themselves at a crossroads in life and are taking the opportunity to run their own business while they still can, or are young, ambitious people who are attracted by the fit20 formula and want to earn a good income while changing people’s lives for the better,” says Patel. With a long-standing passion for health and


wellness, Patel ran a wellbeing consultancy business in the 1990s and has been involved in franchising since 1999. In 2004, he launched BNI (a business referral generation group) in India, which today is a top performing territory for BNI. Patel exited BNI India in 2012. “After I left BNI India, a Dutch friend called


me and suggested I look into fit20 because it was growing like crazy in Holland and would be perfect for busy people and those who dislike gyms in the UK. He felt that given my interest and expertise in wellness, coupled with my track record in franchising, I was the ideal candidate to take fit20 to market in the UK,” says Patel. The first fit20 launched in the UK last year


in Stocksbridge, Sheffield. It was followed by sites in Leeds and Norwich, with two more studios due to open in Plymouth and Exeter this September. “There is immense potential for fit20 in the


Such is the effectiveness of the training that


clients only need to take part in one 20 minute session a week to reap the benefits. Indeed, fit20 regularly consults with Dr James Steele, associate professor of sports and exercise science at Southampton Solent University, and principal investigator at ukactive’s Research Institute, as part of his ongoing research into the benefits of high intensity resistance training.


concentration and performance The studios are approximately 80sq m in size and are typically located in business parks. Designed to be calm and inviting training spaces, fit20 studios are notable for the absence of loud music, mirrors, crowded rooms and noisy cafes. These are places dedicated to focus and


concentration. The idea is that if clients are training effectively, they’ll have no energy to talk. Instead, working with personal trainers, clients focus each of their 20 minute session training


20 pactfacilities.co.uk


to maximum effect, without any distractions. The studios are kept cool at 17° C, so that


clients don’t break into a sweat rendering showering unnecessary. In fact, clients don’t even have to get changed for their workouts. It may be for this reason that the studios are


proving popular among those turned off by traditional gyms. “Everyone can train at a fit20 studio; all ages


and all levels of fitness, because everyone benefits from high intensity resistance training. But we often train those who feel uncomfortable in a standard gym, find it hard to find the time or discipline to train in a gym, or those who want to train with a personal trainer at an affordable price,” says Patel Sessions cost £20-25 per week and each site


typically supports 120 to 300 members, while employing one to six members of staff, usually on a part-time basis. All staff undergo an eight week training programme at the fit20 Academy before embarking on any personal training.


UK, particularly in London and the South East. Our Big Hairy Audacious Goal is to train one million people every week worldwide by the end of 2026. We are a mission driven company, so there’s a lot of work to be done, but we’re confident we can get there.” Focus and concentration is the way


ahead of fit20. www.fit20.co.uk


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