CUSTOMER LOYALTY SCHEME


all year round, consumers tend to trade up their ham offerings around the festive season. Adding value to ham by adding different rubs, flavours and adornments will be well-received during the festive season, when joint centre-pieces play a more pivotal role. Ham, and pork in general, carry a number of different flavours really well, so in addition to offering the traditional clementine or sugar-based glaze, try tapping into other food trends we’re witnessing. Te ‘east to west’ trend is seeing a surge in popularity in American- inspired flavours, so a maple syrup glaze would work well,


to Pan Asian where you could even add some Chinese five spice. Te ‘drink up’ trend could also be a great one to tap into for the festive season. Here we’re seeing anything from ale flavoured hams – which could work well with local ales – or sloe gin braised ham seems to becoming increasingly popular. “Some would argue a


Christmas dinner would not be a Christmas dinner without the customary pigs in blankets. Offer consumers the choice between pre-made and easy short cuts for them to make themselves – aſter all it is Christmas - with plenty of short chipolatas and streaky


CRAFTBUTCHER l OCTOBER 2017 15


bacon. Mild flavoured sausages work best here, or perhaps add a little Christmas spirit with hints of orange, cinnamon and cranberries to increase the wow factor. “If families are looking


for an easy dish to feed a crowd this festive season, then pulled pork has to be the easiest of the lot. Zero effort for maximum flavour is a lifesaver during the festive period. Ensure shoulder joints are visible and weighing in at around 1.5kg. Cooked in a slow cooker or low and slow in the oven, pulled pork works well as a party food, or a lazy sandwich filling. Inspire your customers to play with


REWARD-IT LAUNCH NEW LOYALTY SYSTEM FOR RETAIL BUTCHER MARKET


SYSTEM ONLY £250


£100 SAVING FOR NFMFT MEMBERS


LOYALTY, GIFT AND CHRISTMAS SAVER CARDS FOR USE WITH SMARTPHONE, TABLET OR PC


WITH Reward-it you can now run a loyalty system easily using a smartphone or a tablet as your terminal or your existing PC or web-enabled EPOS - no need to invest in extra hardware! A loyalty card system is the ideal way for you to register your customers and incentivise them to keep shopping with you. You learn invaluable information about your customers and can be pro- active in making them want to return, by sending out targeted, relevant offers and promotions. Our back office soſtware


gives you the perfect suite of tools to manage your own loyalty scheme and keep in


constant touch with your customers. Reward-it provides a


customer Membership and registration system that provides an extremely cost effective method of tracking customer visits and influencing your customers buying behaviour, increasing sales and customer satisfaction. Registering your customers


is vital. Tis is invaluable information, so you will know who your customers are and will then be able to communicate with them. Richard Wylie, Managing Director of Reward-it, says:


“We have now installed the Reward-it loyalty system into over 250 butchers, bakers, delis and farmshops in the UK. Te beauty is that it can be used for loyalty cards, Christmas saver cards and giſt cards. Unlike loyalty stamp cards, our system gives the butcher very valuable information. Tey now know who their customers are and can gain valuable information about them. Armed with this knowledge, they can send out regular offers and promotions to their customers and be far more pro-active in driving up sales”. “Te system itself is very


LOYALTY


flavours and let rubs marinade as long as possible to enhance the finished product. To make it extra Christmassy why not consider adding mulled wine, with orange zest and cloves.” For any point of sale


materials email Mike Richardson on Michael. Richardson@ahdb.org.uk. n


easy to use. We can help in the design of the cards and for NFMFT members we set up a mailshot template, and automatic welcome, birthday and point balance emails. We understand that butchers do not always have the time or tools to set this all up and, therefore, we help


them get up and running with minimum hassle” Apart from loyalty, butchers


can also offer giſt cards to their clients. Electronic Giſt Cards are easy to display and market in store. Tey require less admin and are easier to run than paper vouchers and you can always pull off a report to show you what your liabilities are.


Many butchers also use the


system to offer a Christmas Saver Card, whereby customers can pay over a period of time to reduce the outlay at Christmas. Tis card can be topped up at regular intervals during the year. Reward-it Loyalty system are


available at preferential rates to NFMFT members. For further information


contact Richard Wylie on Tel: 020 8266 41600 or e-mail Richard@reward-it.co.uk. n


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