14 CRAFTBUTCHER l OCTOBER 2017
CAPITALISE ON THE MOST PROFITABLE POINT IN THE CALENDAR
FOR most butchers and independent retailers the festive season marks the most profitable, and busy, point in the calendar. With customers more
likely to host social events and parties, and the all-important preparation for the Christmas dinner, the festive season is the perfect opportunity to promote a variety of beef, pork and lamb cuts and products. Te colder months also
present themselves as a great chance for butchers to offer cuts that align to the seasonal change through stocking up on a variety of roasting and stewing cuts, as demand for these cuts more than doubles in the winter months. Mike Richardson,
those looking to create tasty dishes on a budget. Tis is where independent butchers’ knowledge and expertise can really shine through, as they can recommend alternative cuts and suggested cooking times to their customers.” AHDB Beef & Lamb
suggests that there are profit opportunities to be gained by supplying a selection of beef and lamb cuts from the forequarter and other underutilised parts of the carcase this winter. Additionally, butchers should consider promoting cuts from the rump and sirloin during the winter months as demand for steak typically eases and the margin potential increases. As well as offering a great
CHRISTMAS – THE KEY TIME FOR PORK!
MIKE Richardson, Independent Retail Sector Manager comments: “Te Christmas season is a
key time for the pork category. Last year the consumer-facing website
www.lovepork.co.uk had a surge in traffic – four times the usual daily amount - on the 24th December, aſter asking their search engine
Canapé can, for example, make great use of boneless shin, feather or chuck steak and are easy to prepare. For those looking for recipe inspiration this Christmas period, visit
simplybeefandlamb.com” For butchers looking
independent retail sector manager for AHDB, said: “Added value beef and lamb cuts are the ideal choice for a variety of warming dishes, especially , curries, casseroles and pot roasts, as slow cooking methods become increasingly popular during the colder months.” Mike explained: “Much of
the inconsistency consumers encounter with lower value cuts can be attributed to the cooking time they have used, which is why slow cooking methods are a good option for
winter warming solution, braising and casserole steaks can also be used in a number of smaller party dishes. Mike adds: “Independent
retailers can encourage their customers to try something alternative this festive season by also offering some recipe inspiration. With more people looking to host parties, consumers will want something that wows their guests but can be prepared relatively easily and cater for larger numbers of people. A Beef, Olive and Red Onion
for more beef and lamb cut inspiration this festive season, AHDB Beef & Lamb’s Meat Purchasing Guide is an ideal place to look. It provides a comprehensive specification and coding system for almost 500 beef, veal, lamb and mutton cuts and features an image, description and unique identifying code for each cut. It works in conjunction with the Cutting Specification Manual, which contains step- by-step instructions for cut preparation. To help butchers capitalise
on the festive promotional period, AHDB Beef & Lamb will be putting together
‘how to cook gammon’. To me, this demonstrates how this traditional joint remains a firm family favourite, yet consumers are not familiar enough with it, nor are they confident in cooking it - something butchers, or our Glorious Gammon booklet could help them with. “Although ham is popular
merchandising materials for the festive season. Tis range of marketing support will help independent retailers promote their QSM beef and lamb products during the winter months. Further cut inspiration
and information on the POS kits are available for butchers to view online by visiting www.qsmbeefandlamb.
co.uk. Promotional materials to help drive sales are now available to order online at
www.qsmbeefandlamb.co.uk/ pos. Tis new online order service really gives butchers the chance to use our free resources to tailor product ranges and merchandising to suit their customer needs. For further information
about the QSM Scheme and to discover the benefits of joining the scheme, call the Hotline on 0845 491 8787 or visit www.
qsmbeefandlamb.co.uk n
FESTIVE FEATURE
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