16 CRAFTBUTCHER l JUNE 2018


PORK MIDWEEK MEALS CAMPAIGN REACHES 26 MILLION HOUSEHOLDS


humour and clear messaging appealed to consumers who found the advertising engaging and memorable. Te on-pack stickers and point of sale materials helped convert this interest into sales. “We broke new ground


Almost half a million


more shoppers bought fresh pork during the two phases of AHDB Pork’s £3 million midweek meals campaign*. Te campaign included


prime time TV adverts with print, digital and social media, helping it reach a staggering 26 million households – approximately 95 per cent of Great Britain. AHDB Pork Strategy


Director Angela Christison, said: “Our evaluation showed the campaign’s balance of


with medallions, reaching health-conscious consumers and those who may have never bought pork before, people who are traditionally hard to reach.” Backed by a further £2.5


million investment, promotion will continue this September and again in 2019. Te campaign forms


part of a three-year strategy to rejuvenate pork’s image and make it more appealing and relevant to younger consumers. n


PROMOTIONAL UPDATE DIARY DATES 2018 LOCAL ASSOCIATION / COUNCIL MEETINGS & EVENTS


9th July Spalding & E Elloe BA Meeting 19:30 Te White Horse Inn, Spalding For further info contact: Mrs M Barnes Tel: 01775 713482 / barnes-jonathan@sky.com


16th July LRMTA Annual Members Meeting & Luncheon 10:30 – 15:00 Cumberland Lodge, Te Great Park, Windsor, Berkshire SL4 2HP For further info contact: R Kelsey Tel: 01892 541412 / roger@nfmſt.co.uk


17th July NFMFT Annual Members Day - Ironmongers Hall, London For further info contact: Roger Kelsey: 01892 541412 / roger@nfmſt.co.uk


11th September Midland Council of Meat Traders AGM - Venue TBC For more further info contact: John Taylor 02476 672943 / 07885 474291 / sales@johntaylor-meats.co.uk


Great Deals on 32/34 Hog Casings. Just £11.50 for 91.4m/100yds Sponsors of


Butchers Sundries supply high-quality products including; Natural & Collagen Casings, Seasonings, Mixes & Glazes, Meat Netting & Twine, Packaging & Sundries


www.Butchers-Sundries.com Order online or contact us on 01530 411275 info@Butchers-Sundries.com


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