ZARINA


WARD CHIEF PEOPLE OFFICER,


KANTAR PUBLIC


Seize the opportunity to be authentic and be yourself in your leadership role


“When managing global teams and working with different cultures there is not a magic formula. It's about mutual respect and really trying to understand someone's perspective,” says Zarina Ward, chief people officer at Kantar Public.


“ Through my career I have learnt that it is important to find where your leadership style resonates, and find a place where people appreciate you, rather than trying to mould yourself into something that you're not.”


8 Z president


arina has led people and talent functions in major professional services firms, as well as having


run her own business. Before joining Kantar Public she led the people


function as senior vice- at MindGym, worked


at Ernst & Young, and held senior roles at


Oliver Wyman. Kantar


Public currently employs more than 700 people in over 20 countries. “At times in my career I have


felt like I needed to act like a leader rather than just bring myself to work,” she says. “I ended up feeling quite conflicted, as though I was playing a role. Through my career I have learnt that


it is important


to find where your leadership style resonates, and find a place where


people appreciate you, rather


than trying to mould yourself into something that you're not. “My career has been a series


of serendipitous moments where I've taken a leap into something new,” she says. “Initially I did a law degree because I'd always wanted to be a barrister. When I got to the end of my law degree, I thought it was a bit dry.” Zarina’s first job was working fastest


for one of the recruitment


growing consultancies in


Europe, where she experienced an incredibly progressive people policy and a commendably meritocratic structure. By the time she left at aged 25 she was head of recruitment and resourcing and leading a team of ten people.


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