ASMA BASHIR
CO-FOUNDER, CENTURO GLOBAL
Leading with accountability, responsibility and client focus
Too few organisations are taking diversity and equality seriously, and for many, promoting women is just a tick-box exercise, says Asma Bashir, co-founder of Centuro Global.
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sma, who has huge amounts of experience advising clients around the globe, says that the problem is that corporate culture hasn't got time for people and fails to make
the real changes and innovations that are needed to enable change. “Companies are only as strong as their employees
and at the moment too many businesses are visible and vocal about making statements but there is no evidence that those changes translate through internally,” she says. “For example, with women, they perform well when
managers show that they understand their needs and the pressures they face. You can't get away from the fact that women juggle family and career but their importance in the workplace is often understated. You have to be open with people and maintain consistent communication to help them feel safe and secure in the workplace. When
people feel comfortable, and you create a level of trust in the team and the organisation, then people feel invested into what the organisation is doing.” Asma began with a career in law and started her own
company in 2004, Newland Chase. This entity grew to become a global business supporting multinational clients around the world. Her business was then acquired in 2015 and she remained as the global head continuing to grow the company to offices worldwide until 2017. Asma co-founded
Centuro Global, a company
which simplifies the international expansion journey by bringing together up-to-date advice on requirements and process for new market entry in an innovative and revolutionary technology platform. She is a serial entrepreneur as well as an investor and continues to work with companies entering new markets globally, advising on risk and compliance.
CHALLENGING THE STATUS QUO She is a mentor on the Mayor's International Business Programme as well as a senator for the World Business Angel Forum. Asma has worked with both multinational clients and SMEs to help them expand into complex regions across the world. During her early years Asma did not have the
privilege of an easy education. She had to study for her law degree by working during the day and studying
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