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of content, different social channels, or even influencers.
Find out what works for your business
and what creates the most engagement. This will ensure that your brand is still in the mind of the consumer, even if you are not running business as usual.
Discover your local community During this pandemic, business owners are finding that many traditional forms of communicating with their audiences, such as direct mail or flyers, are suddenly out of reach. But there are viable alternatives, as people are looking to connect with their local area now more than ever. Consider joining regional groups and
looking at other businesses that are in the area. Are there any you can partner with to increase your offering and potentially increase your audience? Is there a way you can support the local area, either through your business or personally?
Ensuring that you maximise the local
community support, which is on offer, is increasingly important at the moment.
Adapt your strategy If your product or business has become even more relevant during the pandemic, look at how you can expand your communications to ensure both your potential and existing audience are aware of what you can offer. If you are struggling due to the restrictions
in place, consider the possibilities of pivoting your strategy slightly. For example, if your business is usually focused on a physical service, why not look to see if you can take it digital? If you can, set up an online store and
start delivering your products, ensuring you are following all of the social distancing guidelines, and your employees are taking all necessary precautions to be as safe as possible.
During this pandemic, business owners are finding that many traditional forms of communicating with their audiences, such as direct mail or flyers, are suddenly out of reach. But there are viable alternatives, as people are looking to connect with their local area now more than ever
Though this might involve some financial
investment up front, it could work to ensure there is still cashflow and that you can recover post-pandemic. If your business is niche but in demand,
this could be a great opportunity to offer a service that might not be available elsewhere.
Look to the future It is vital to keep in mind that this will end and though there are no definite timelines just yet, it is possible to look at what you need to do when the restrictions lift. There are still ways to intrigue your
audience with future offers, so you could consider suggesting vouchers, recommend future bookings and if you can manage it offer ‘buy now pay later’ schemes to customers who may have been furloughed or have smaller incomes than usual.
Conclusion Whilst these tips should help towards ensuring your audience stay engaged and could also see your business reach a wider audience, it is crucial to keep in mind that you are communicating the right messages, at the right time to the right people. Keep the current situation at the very
forefront of your mind, and work hard to not appear tone deaf, as consumers will run in the opposite direction if they feel as if a business, no matter the size, is either missing the mark, or putting themselves before their staff or the public. CCR
Edited from a white paper by Opus Energy 24
www.CCRMagazine.com June 2020
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