In Focus Consumer Credit
How to keep your customers engaged during lockdown
Ensuring that you keep your messaging relevant and tonally appropriate may put you ahead in these unusual times
The phrase ‘unprecedented times’ has been bandied around almost constantly since we began the lockdown period, but it has not lost its meaning. Whilst only essential workers are leaving their homes, and the majority of the workforce has either been furloughed or are now working remotely, businesses have taken a huge hit – in every direction imaginable. There has, however, been a noticeable
increase in the awareness and support by consumers for small businesses during this pandemic. As a new ‘normal’ is established, its key for
business owners to keep in touch with their audiences in a relatable and relevant way. Whilst the likelihood is, this may not mean ‘selling’ their brand, its important to try to
remain connected, and even just to check in with their community. Here are a few tips on how to keep your audience engaged during this pandemic.
Embrace your social audience For the majority of people, one of the few constants that is successfully bridging the gap between our lives before the lockdown and now, is social media. As we stay in touch with our friends,
search for advice and keep entertained, social-media users are engaging more than ever, meaning there has never been a better time to explore or audit your social media channels. Consider using this time to work out what your audience is looking for and what
Consider using this time to work out what your audience is looking for and what they are sharing. Is there a way you can get involved in a genuine and authentic way or can you offer advice or tips? It is vital that any content you share is relatable and tonally relevant to the current situation, so make sure you are not just pushing your product, especially if you know it will not be front of mind
they are sharing. Is there a way you can get involved in a genuine and authentic way or can you offer advice or tips? It is vital that any content you share is
relatable and tonally relevant to the current situation, so make sure you are not just pushing your product, especially if you know it will not be front of mind. Some of the options include offering
competitions or sharing sector-specific advice. For example, if you run a gardening business, share short and snappy ‘how to’ videos that resonate with your audience who are likely looking to make the most of the sun hitting their gardens, may hit the mark. Alternatively, if you are a hairdresser,
consider home hair dressing tips for those struggling with their hair maintenance. Also, look to make the most of
social platforms; try experimenting with stories, adverts, different styles
June 2020
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