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COVER STORY - CP DAVIDSON


of the industry’s leading refuse collection vehicles. Perhaps this is understandable, as the two vehicles have plenty in common.


CPD has a good internal structure which coincides with a proven success of generating sales.


conveniently was a priority for us during the vehicle’s development.”


Waste recycling sector


Up and down the country, the Hydrolift Hookloader has already become an essential addition to fl eets involved in the transportation of waste and recycling.


“Orders for the Hydrolift Hookloaders have come in thick and fast. We won a tender for the supply of two vehicles to Worcester City Council in the West Midlands, as well as to several Mercedes-Benz dealerships in Britain and Northern Ireland,” said Robert.


The addition of the Hydrolift Hookloader to the CPD range builds on the widespread success of the Titan RCV: one


“Using reliable components from internationally renowned suppliers ensures longevity and a robust build. With this in mind, to date, all our hookloaders, as well as 26-tonne vehicles on our hire fl eet, are mounted on Mercedes-Benz chassis,” Robert added.


“Everyone knows and trusts the brand; the Mercedes-Benz Arocs complements the reliability of our hookloader equipment.


“CPD has a good internal structure which coincides with a proven success of generating sales. The company has proven the Hydrolift’s reliability after running it on our rental fl eet for 12 months without a single breakdown, which is a testament to their build quality.”


Unique selling points


CPD delivers its Hydrolift Hookloader with great technial ability and “the promise of amazing aftersales”. The company is one of few which not only designs, builds and sells equipment but also runs its own


rental fl eet. This fl eet is important as it enables CPD to develop through direct feedback from customers, leading to fi rst- hand problem solving.


So, how will CPD exceed customers’ expectations?


Robert concluded: “I am all about the detail. Everything has to be as close to perfect as possible. From the small things like warning labels and control decals to parts supply and how soon a customer can get the part they require.


“The service provided by most companies is mediocre and I don’t want to be labelled in that category. I want our customers to be impressed with all areas of our business.”


CPD is striving to improve aftersales by adding more van-based CPD technicians and monitor stock levels at the company’s Lancashire-based head offi ce.


Going forward, the company is supplying RCVs and hookloaders to local authorities and private waste collection companies, where it will deliver an above-and-beyond level of service to meet the requirements of its customers.


Contact the municipal vehicle specialists at CPD today to learn more about the Hydrolift Hookloader.


For more information:


T: 01257 224770, E: info@cpdavidson.co.uk www.cpdavidson.co.uk


 The Hydrolift Hookloader incorporates both in-cab and mounted control boxes for fl exible operation


SHWM February, 2019


33


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