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COVER STORY - CP DAVIDSON


C.P. Davidson launch Hydrolift Hookloader to deliver unbeatable service


WHETHER it is done by a company or an individual, becoming a market leader involves a keen eye for opportunity and the determination to set an example for all.


These two characteristics were clearly on display recently when C.P. Davidson & Sons Ltd (CPD) decided to build on a rich legacy of supplying some of the industry’s fi nest municipal vehicles for over 60 years, by launching the Hydrolift Hookloader.


The long-established Chorley-based company has had trouble in the past with unreliable hookloader suppliers. In response, CPD took the brave step of cutting out the middleman and entering the market themselves, sourcing the Hydrolift from the manufacturer itself and enabling them to provide an unbeatable service.


CPD Operations Director, Robert Davidson said: “We decided to start supplying the Hydrolift as we felt the UK’s hookloader market provides all- round poor customer service and it would be good to boost this and show customers a whole new level of service.”


32 SHWM February, 2019


From the start to the very fi nish, Robert is confi dent every experience of dealing with CPD will be a superior one when compared to the competition.


CPD offi cially released the hookloader to the market towards the end of 2018. The vehicle is now available for purchase or as part of the company’s extensive hire fl eet, which will be marketed under the CPD Hydrolift brand.


Robert added: “We will go through all possible options with the customer to ensure the vehicle is built to the correct specifi cations and that nothing has been missed.


“While the vehicle is in build we will update the customer weekly so they know exactly what the progress is and when they can expect delivery. Once the vehicle is delivered there will be training if required, and our manuals and inspection cards are near to perfect. If a customer needs an engineer we will be with them within four hours – but we aim for one.”


Investment in fi rst-hand customer service


CPD’s main motivation to develop the


Hydrolift Hookloader themselves was due to the company’s previous experience with a hookloader supplier.


“We had a disappointing interaction with an existing supplier when we attempted to add a hookloader to our hire fleet,” said Robert. “Customer care was virtually non-existent and the vehicle itself was delivered in mediocre condition to say the least.”


After this negative experience with their sub-standard supplier, it took CPD 12 months to find the correct partner in Europe and alter the product, which would best benefit the Chorley company’s customer base.


“We immediately knew we could do better and decided to enter into the customer-care market ourselves.”


With a heavy-duty mainframe, the Hydrolift Hookloader incorporates both in-cab and mounted control boxes for flexible operation.


Robert added: “Making sure drivers are able to operate our vehicles safely yet


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