Industry News


Gelato partners with SOL’S G


elato has expanded its apparel portfolio with new premium items from renowned brands including Champion, Under Armour, and a significant new partnership with SOL’S.


This expansion solidifies Gelato’s position as the fastest-growing provider of on-demand apparel, offering high-quality, customised products that customers will wear for years, combating the fast-fashion cycle. A key highlight of this launch is Gelato’s strategic partnership with SOL’S.


The SOL’S collection, which includes highly sought-after items made from organic, organic in conversion, and


Gelato has expanded its apparel portfolio


recycled materials, meets the growing consumer demand for more sustainable products.


Philippe Nogues, international sales director of SOL’S, said: “Our partnership with Gelato enhances


Stahls’ and Ralawise to host Winter Warm Up Event


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ecorators are invited to join Stahl’s and Ralawise on September 11 and 12 at their Winter Warm Up Event in Essex and Cheshire. The idea behind the event is to help decorators succeed in heat printing those more challenging garments and accessories for the winter season. From premium softshell jackets to trendy hats and accessories, attendees


will learn what the most in demand products are for winter 2024, how to heat apply onto them and how to market them to customers.


The event on September 11 will take place at the Ralawise HQ in Deeside and the event on September 12 will be held at the Stahls’ UK Innovation Centre in Braintree.


Tickets are free, but space is limited. Poli-Tape introduces new heat transfer vinyl


oli-Tape has added the Poli-Tape COLOR UP to the FLEX film family. At just 0.14 mm thick,


Poli-Tape’s new heat transfer vinyl allows any design or motif to come to life on a variety of surfaces. This versatile vinyl can be decorated with a wide range of common pens and paints, including watercolours, markers, fineliners and felt-tip pens, making it the ideal canvas for creative projects.


Renée Kruit, business unit manager, said: “Whether printing, painting or drawing, with Poli-Tape COLOR UP the only limit is your imagination.


“We are excited to bring this innovative product line to market.”


After printing or painting, Poli-Tape www.printwearandpromotion.co.uk


COLOR UP can be cut with a standard plotter. The final design is then transferred to the fabric using a transfer tape, such as POLI-TACK 870, and pressed at 160°C for 15 seconds. Simple designs can be transferred without transfer tape, using silicone paper or Teflon paper instead.


Poli-Tape COLOR UP


Photos taken with a smart phone can be transferred onto a garment using COLOR UP, by printing the photo onto the film with a desktop inkjet or laser printer,


and pressing it onto the fabric. With excellent cutting and weeding properties, along with a smooth and matte surface, Poli-Tape COLOR UP is ideal for both desktop printing and handcrafted designs.


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Sally Johnston (centre) is the new general manager at Sharon Lee


ally Johnston has joined the team at Sharon Lee as the headwear supplier’s new general manager. Her appointment follows the departure of Danny Butterfield who was Sharon Lee’s managing director for the last two years. Ms Johnston said: “I’m excited to join the Sharon Lee team not only as I’ve worked with the company in the past but also to be joining such a dynamic team. With 25 years of experience in the garment industry within procurement, operations, and general management, I look forward to making new relationships and working in the promotional sector with Sharon Lee.”


In addition to this appointment, Hollie Louisa Williams has been promoted from senior account manager to sales and marketing manager.


September 2024 | 9 |


our ability to reach a global audience while staying true to our sustainability principles. We are proud to offer garments that not only look good but are made to last, significantly reducing the environmental impact of the fashion industry.”


The new Gelato collection includes a range of trendy and durable apparel designed to meet the demands of fashion-forward consumers seeking comfort and longevity.


Featured items include the Men’s Crewneck T-Shirt from Champion, Recycled Polyester Unisex Pullover Hoodie, and various athletic T shirts from Under Armour, among other stylish options such as oversized, cropped, and drop-shoulder styles.


Sharon Lee welcomes new general manager


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