Industry News
Geiger continues strategically expanding G
eiger has acquired Brandelity, marking another significant
milestone in its ongoing global expansion.
The Brandelity business will now be known as Brandelity, a Geiger Company, effective immediately.
All employees have been retained by Geiger.
This follows Geiger’s recent acquisition of WER in Germany in July. By joining forces with Geiger, Brandelity’s customers will now enjoy an expanded array of services and creative solutions.
Chris Love, managing director of Brandelity, said: “I’m thrilled to announce
Chris love, MD of Brandelity, with Vicky Kinasz, VP/ MD of Geiger International
Sustainability in the textile and apparel market explored in new report
A
report titled Sustainability in Textiles and Apparel has been produced by Johnny Shell,
principal analyst at Keypoint Intelligence, in which he takes a look at digital printing’s role in the green revolution. In his report, Mr Shell states that as the world continues to prioritise sustainability, the textile industry is experiencing significant transformation to meet eco-friendly standards and government regulations.
Mr Shell adds that the textile industry has made some great strides in sustainability – notably with digital printing, which reduces waste and energy consumption compared to traditional methods. However, he continues that the industry must further develop eco-friendly inks and substrates to achieve greater sustainability. While some brands are
shifting towards on-demand production, overproduction and waste remain prevalent.
Mr Shell explains that with limited water resources and rising labour costs, the urgency for sustainable practices is higher than ever. Digital printing not only addresses these issues, but also aligns with the growing consumer demand for eco-friendly products.
He concludes that the journey towards sustainability in the textile industry is well underway, with digital printing leading the charge. While significant progress has been made, ongoing efforts to innovate, collaborate, and adopt sustainable practices are essential. By embracing sustainability, the textile industry can not only reduce its environmental impact, but also meet the evolving demands of conscious consumers.
A report titled Sustainability in Textiles and Apparel has been produced by Johnny Shell
“This acquisition is another strategic step in our European expansion and we are proud to have them on board.”
Brother marks 50th anniversary in Emmerich am Rhein
the sale of our business to Geiger. “This partnership represents a significant opportunity for growth and innovation, benefiting both our valued customers and dedicated staff members. With the combined strengths and synergies of our two companies, we are poised to deliver enhanced services, greater resources, and exciting new opportunities for everyone involved.” Vicky Kinasz, vice president/ managing director of Geiger International, added: “We are delighted to welcome the Brandelity team and their clients to the Geiger family.
Brother’s premises in Emmerich am Rhein T
his year sees Brother Internationale
Industriemaschinen mark 50 years since it was founded in Emmerich am Rhein, Germany in 1974. Growth and evolution during the last 50 years now places Brother as a significant player in the global industrial machinery market, now employing over 100 people from 17 nations.
Brother’s current premises in Emmerich am Rhein was opened in September 2016. It measures 1,000sq m, and includes offices, meeting rooms and an expansive showroom.
Brother supplies equipment for the garment decoration market ranging from embroidery machines, to direct to garment printers to the most recently released WF1-L640 Latex Wide Format Printer.
| 12 | September 2024
www.printwearandpromotion.co.uk
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