Focus on Promotional Products 5
Add novelty to your marketing campaign A fun way to inject personality to your marketing is with a novelty giveaway. If you are organising a party or want an ice breaker at your next exhibition, selfie props, head boppers and card masks are a cheap and cheerful way to spread a smile and make sure your brand is fondly remembered.
Promotional socks are such a cool idea to promote your marketing message! Fun, quirky and with a massive branding area to get creative. We are sure your brand will be centre stage by gifting socks branded with your logo!
A novel idea to bring your Christmas marketing alive is to give out chocolate sprouts! Yes, you did read that right, chocolate sprouts! Sure to make your customers to do a double take and start conversations flowing!
6 Sweet surprises!
Similar to the chocolate sprouts, a sweet surprise that isn’t quite what it seems, are branded grab bags with chocolates that look like pebbles! And while we are on the subject of chocolate, if you are in the engineering or construction industry, how about sending out chocolates in the shape of tools, presented in a branded gift box?! If you are looking to add a playful, retro twist to your next branded giveaway, a stick of rock, or individual rock sweets with your company name or custom wording running throughout the middle could be just the ticket.
9 7 Unusual, innovative gadgets
If you want to really dazzle your customers, an innovative gadget could be the perfect choice. Interactive UFO drones printed with your logo to the central panel would be a real show stopper! Or a bamboo BT speaker supplied in retail style packaging, could make for a thoughtful and memorable business gift.
In fact, we can supply a number of gadgets where your brand logo will light up when used, including a light up powerbank. If you want to promote your awareness of personal protection, you could consider branded earbuds which come in a UV-C sterilising charging case or a UV-C sterilising box incorporating a 10,000mAh powerbank.
Unusual gifts for the home With the shift to many office workers spending more time at home, unusual promotional gifts for the home could strike the right note with your target audience and get you to stick in their minds!
Items for the kitchen like spaghetti measures, serving spoons and spatulas, cutlery, glass sets and even cheese board sets can all be branded with your logo. Promotional tool sets, tape measurers and radiator fobs are all handy items to have within reach when at home. Home fitness is also an on-trend activity, and products that make it easy and enticing to do a bit of exercise at home – like resistance sport bands – can make a unique business gift to offer.
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Budget friendly unusual items If you are restricted on your budget but still want to create a unique marketing campaign, don’t worry, there are plenty of promotional options which could take the edge over your competitors. Both our promotional stickers and magnets can be completely bespoke and designed to suit your message. So whether you are
wanting to have a bit of fun with our vinyl cut stickers or make sure your brand is seen daily, these two ideas would work with a low marketing budget.
Another budget friendly promotional item is perhaps one of the most well-known in our industry – the logo bug! Also, customisable in a huge number of colours and styles, you can make sure your brand brings a smile to your customers face!
We hope this content has sparked some creative marketing ideas for your next event, exhibition or campaign!
www.printwearandpromotion.co.uk September 2022 | 57 | 8
Engage with your customer with interactive items A fun way to engage and interact with your customer, whether it be reveal a new product or service, a special offer or a campaign message is with a promotional puzzle. Jigsaw puzzle coasters for example, are small and light and so are an ideal low cost direct mail idea. Promotional games like playing cards, frisbees, and juggling balls could also make for an out of the norm, unusual interactive gift.
If you are wanting to mark a business anniversary, showcase a long standing product/ range or even if you are celebrating a company start up, look no further than promotional seeds and plants. They are a fun and creative way to convey a marketing message of growth, not to mention the mental health benefits of caring and growing plants! By sending out to your customers, you can celebrate with them and invite them to ‘grow with you’.
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