Focus on Knitwear Exploring knitwear opportunities
With hoodies and sweats gaining popularity in recent years its sometimes easy to overlook knitwear as a viable, fashionable alternative. There’s a reason that fine gauge crew and v-neck sweaters are consistently the best-selling knitwear items in retail, they are timeless and suit everybody. Clare Dwyer, Kustom Kit’s product manager, explains further.
T
he best thing about knitwear is its versatility. Useful in both formal and informal settings, making it a suitable garment for multiple industries, not just in the corporate world.
Knits will be a popular choice this season, as they provide a smart, put-together look but give a more contemporary, relaxed feel than shirting while also being comfortable to wear. We all know that a sleek v-neck jumper worn over a shirt works perfectly in the offi ce, but it can also provide a great mid weight option for less formal environments. For example, the KK354 ladies cardigans from Kustom Kit thrown over a simple tee and paired with jeans provides a great smart casual uniform look. Or the KK355 worn buttoned up with pushed up sleeves give a stylish on-trend look without feeling too formal. Knitwear is also a great option for ladies who struggle to get the right fi t on shirts.
| 68 | September 2021
None of us can ignore the world has changed over the last 18 months, with the rise of home working and video calls, the way we dress for work has relaxed. For men returning to the offi ce after a year at home wearing loungewear, the old shirt and tie may feel too formal. The KK253 men’s crew neck with a tee and smart trousers is polished, comfortable, modern and completely offi ce appropriate.
Target new markets
The key to targeting new markets is to offer a quality knitted product, one that will perform in its environment. Knitwear is not as hard wearing as a woven product however there are things to look out for to ensure maximum product performance. Choosing a cotton/ acrylic blend in a compact knit will ensure maximum washability and minimum pilling/ bobbling. Tight, compact stitches will also optimise the fabric for embroidery. Ribbed welt and
cuffs help the garment retain its shape. Also, look for fashioning details which show the garment has been made in panels rather than cut. This means the garment is less likely to fray at the seams and trims. Another thing to consider when offering knitwear is wearer comfort. Many people have intolerances to animal fi bres such as wool. So, sticking to plant based or man-made fi bres is always a safer option when fulfi lling a contract and as always look for Okeo-Tex 100 certifi cation for protection against harmful chemicals. With the correct product, the target market possibilities are endless. We are seeing products going into hospitality, health and beauty and healthcare to name a few. The best way to optimise knitwear opportunities next season is to think outside the box and look to retail for inspiration. While a classic knit will also be a great add-on sell to a shirt, there is so much more potential in this new working environment.
www.printwearandpromotion.co.uk
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