The Big Interview
Scott says: “After a few light conversations, it gets the cogs whirring and after a lot of research you fi nd that there are opportunities to be had.” After endless amounts of talking on forums and hours of research, the pair discovered Holiauma and found the Chinese-made machines were selling well across Europe, but had yet to gain a foothold in the UK. After countless conversations with the manufacturers in China about the quality and craftsmanship, both Scott and Martin felt that with these high-quality machines and the level of service and training they plan to provide means they have something different to offer the UK market.
The range
The range currently stands at a single- head, a two-head, a four-head, a six-head and an eight-head. Scott says they expect the single-head and two-head in particular to be very popular in the UK, due to their price point being ideal for business start-ups and beginners. This will be the duo’s target market to begin with, with the aim that as these businesses grow, in years to come they will purchase larger machines. Scott adds that the single-head has what he believes to be the largest sewing fi eld in the industry at 400x600mm on a standard sized machine, and the Y axis for embroidering caps is also one of the largest at 100mm.
The machines are high-speed and run at 1,200 stitches a minute. As standard, each machine in the range is fi tted with an automatic oiling system, which users need to pump once a day to send oil to all the moving parts. The 47 head type on each machine is the newest on the market, which allows the machines to run at high-speed for caps and provide high-quality embroideries. Besides all of this, each machine has standard features such as built-in WiFi and a graffi ti function with a stylus.
“All in all, these machines have all of the features that the other big brands have. Including the ability to see any colour changes and the design at the same time, which is one feature I am so happy these machines have,” says Scott. Over the years the stigma surrounding Chinese-made embroidery machinery has greatly reduced. Scott and Martin are quick
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to say that these machines will more than rival any others currently on sale in the UK. “Times are changing,” says Scott. “The factory that manufactures these machines only makes embroidery machines and has been doing so for more than two decades and the quality is so high.” Martin says the team over in China have been more than thorough in their due diligence of the UK market and understanding of what Martin and Scott can do for them. Any question that the pair have asked the factory has been answered with an inordinate amount of detail. He adds that the manufacturers are 100% behind them and supporting them with whatever they need to succeed. One thing that both men are in agreement about is the last thing they want to do is employ a salesman. “Martin and myself don’t want to become car salesmen. We don’t want to sell a product, we want to offer a service,” says Scott. This might sound strange when the aim of the game is to sell machinery. Instead,
Six-head
potential customers can spend a day in Scott and Martin’s own production settings in Barnsley and Waltham Abbey and run the machines themselves, bring their own DST fi les, a box of garments and really put the machines through their paces. Given the fact that Scott estimates that 90% of machine faults are down to user error, the two men are highly confi dent that with the right training and support the machines will speak for themselves. Even to the point where if a customer is not completely satisfi ed with their purchase after eight weeks, the machine will be picked up, no questions asked and the customer will be reimbursed. And if a customer’s machine stops working and can’t be fi xed there and then, Martin and Scott will always arrive with a like-for-like machine in the back of the van so the customer is not left without a machine for weeks on end.
Excellent training Single-head Two-head
Martin and Scott are using their own personal experience of the embroidery industry to up the level of training and service they will offer customers, something which they believe will be their USP. “The level of training that you give a complete beginner buying a single-head compared to a guy buying a 12-head who has already got 10 machines is completely different, and we recognise that. The beginner will need to know about needles, backings, garment stretch etc. The only thing that stops that person coming back to you and buying more machines as they grow their business is the level of service and training you provide,” says Scott. The Holiauma range of machines has now arrived in the UK, but if you can’t get away from the daily grind any time soon to pay Martin and Scott a visit, you can see these machines in action at Printwear & Promotion LIVE! in February.
September 2021 |47 |
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