The Promo Column
Bouncing back with merchandise
As it’s September, we are now officially into the Golden Quarter where traditionally some businesses do the bulk of their business. Promotional products commentator, Stuart Derrick, reports.
T
his statement is especially true of many merchandise companies who have been the main suppliers for all manner of Christmas gifts, end of year thank yous, and staff party gizmos. Then as we’re straight into the new year there are the usual flood of diaries, wallcharts, pens, notebooks and mugs wishing the recipients a great and prosperous 2022.
It didn’t quite work like that last year with many of us working from home and anxiety being a more common feeling rather than goodwill to all men.
Things will be different
The latest ONS figures showed that UK GDP was up by 4.8% and on that basis the UK is performing better than its European neighbours and some experts think it will return to its February 2020 pre-pandemic size by October. Vaccination figures are high with more
than 75% of people over 18 having received both doses in the UK.
Meanwhile events – sports, festivals, theatre – are reopening allowing us to mix more freely than we have been able to for a while.
All in all, it is starting to look like some sort of normal again.
Cocktail Box Co’s custom promotional cocktail kits
Party season LSi’s bounce back range of merchandise
Bounce back merchandise Step forward LSi’s bounce back range of merchandise. The Yorkshire-based merchandise specialist has produced a range of colourful rainbow splash adorned
www.printwearandpromotion.co.uk
With the party season not that far away, the Cocktail Box Co has an intriguing product to debut in the UK in the shape of its custom promotional cocktail kits. These handy little kits contain almost everything needed to enjoy bartender quality cocktails in the convenience of your home, beach, picnic or party.
Each kit includes the ingredients (syrups and bitters) for three to six drinks depending on the type. In addition, each kit
products to remind people of the power of merchandise to excite and motivate people, which is just the thing to get them in the right frame of mind to go onwards and upwards.
After a year like no other, it’s a tonic to see a company put some real thought into the promotion of its products. Not only do the products – LSi’s 15 top sellers – look great, but imagination has gone into the concept. The company put together the handsome mailing packs to be sent to customers and prospects as part of an overall campaign to position itself as a partner who could help other bounce back and galvanise staff behind the efforts to get up to speed again. To practice what it preached, LSi got its own team involved in a fun promotional video that highlighted the range of services it offered, and crucially put faces to names in the organisation, from the sales team, to designers and warehouse operatives. The company is continuing the bounce back theme with a series of weekly videos to drill down into what it can offer clients. It’s a great effort!
includes the following accessories: muddler stirring spoon, cocktail picks, linen coaster and recipe card.
You just need to add the alcohol to the ingredients provided in each tin. Current flavours include such favourites as The Old Fashioned, Moscow Mule, Mai Tai, Manhattan, Mojito and Margarita. The kits can be completely customised with your brand design on the belly sleeve, recipe card, or directly to the front of the kit.
Preseli’s new bespoke-made bags
Finally, this month, Preseli is pleased to announce the launch of a brand-new range of high quality, bespoke-made bags. This offering enables customers to create a cohesive range of matching bags and accessories in up-to-the-minute styles and fabrics. The range includes shopper bags, shoulder bags, deluxe drawstring bags and fold-over rucksacks in on-trend styles and offered in a choice of innovative, attractive fabrics. Other new designs include cosmetic bags, wash bags and waist bags.
Other innovative new products include sets of cotton mesh bags, a reusable alternative to plastic shopping bags, which are ideal when shopping for loose unpackaged items. Also, wallets and card holders in cork material.
The range is offered in a choice of attractive and innovative materials. Eco options include RPET non-woven, RPET cotton, 600D RPET, coffee grounds, wax canvas and cork. A synthetic material option is 300D Dance Dragon.
With these, success is surely in the bag. September 2021 | 65 |
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