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Industry News


Coloreel secures European distribution for instant thread colouring unit


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oloreel's instant thread colouring unit will be distributed across Europe by a number of leading companies, it has been announced. While the news of AJS Embroidery Services' distribution rights for the UK and Ireland was announced earlier in the year, Coloreel has now secured distributors for Germany, Denmark, Austria, Switzerland, Spain and Portugal. Torsten Preiss, CEO at Barudan Deutschland, will be responsible for sales, service and installation for customers in Germany, Denmark, Austria and the German-speaking areas of Switzerland. He said: "We think that the Coloreel technology will be the next step in the future of the embroidery business. No more colour restrictions will help to create designs without any barriers."


Francisco Fandos, CEO at Grupo FB Maquinaria will distribute Coloreel in Spain and Portugal.


He added: "It's one of those


revolutionary game changers which are a full stop between past and future. We hardly understand how we were able to meet or keep in touch without smart phones only 10 years ago or how we managed to travel everywhere without GPS. Very shortly we will think about how we've been able to embroider for so many years without Coloreel technology." The next step for Coloreel is to extend the dialogue for potential distributors outside Europe. The goal is to expand the distribution network worldwide. This news comes as Coloreel has made several new appointments in recent months as the team grows and expands. Benny Jonsson was appointed as the


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niform management portal StaffPacks has appointed two new members of staff, which follows rapid growth since its launch in 2017.


alongside the existing


technical team to develop and implement new features into StaffPacks. Also joining the team, in the newly created role of digital marketer, is Georgie


Wildgoose. Ms


Two new members of staff for StaffPacks as company grows


Liam England joins the company as a software engineer and will be working


company's vice president of supply chain in August, while Emma Böwing and John Wreland joined as thread quality assurance engineer and mechanical test engineer respectively.


Liam England and Georgie Wildgoose


Wildgoose has been brought in to enhance the company's online branding, having previously worked for companies such as ITV Wales and The Babcock Group.


Aaron Donohoe, managing director at StaffPacks, said: "We are delighted to be welcoming not one, but two incredibly talented individuals to the StaffPacks team. The past 12 months have been very exciting for us, and that looks set to continue, so Georgie and Liam will be a great addition to


| 6 | October 2018


the expertise that already exists throughout the business." The huge competition within the workwear, PPE and corporate clothing sectors is placing an ever- increasing demand on suppliers to be more innovative and efficient when providing uniforms for their customers. StaffPacks aims to help alleviate some of that pressure by allowing suppliers to deliver a high-quality service that is personalised to their customer, while also


being a fraction of the cost of traditional software. By using StaffPacks, end-customers can place kit orders 24/7, via a highly-secure web portal, branded in their own corporate image. Managers, or individual employees if required, can log on via a computer or any smart device and purchase kit from their allowance, as well as report on orders, budgets and of course overall trends and spending.


The 2018 Promotion & Branding Shows welcome more new exhibitors


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arudan has confirmed it will be joining the remaining Promotion & Branding Shows to be held throughout October in Belfast, Dublin and Glasgow.


Barudan embroidery machines are still hand built in Japan using the highest quality parts and motors which are custom made for Barudan machines. The Barudan BEKY/S1504CII four head machine will be demonstrated at all three shows while the BEXT-S901CAII will be available at Belfast and Dublin. A further addition to the Ireland Promotion & Branding Shows will be Disley. Established in 1951, the company is the go-to brand for quality shirts and blouses. Disley supplies all sectors of the uniform, workwear and corporate clothing industry, and its stock available garments are divided into three distinct ranges and include everything from contemporary slim fit shirts, elegant round neck blouses, scarves and ties, to essential oxfords and practical pilot shirts. The Belfast and Dublin shows take place on


Tuesday, October 16 and Thursday, October 18 with the Glasgow show at the end of the month on Wednesday, October 31. The shows are open from 9am to 4.30pm with giveaways, refreshments and free parking available.


www.printwearandpromotion.co.uk


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