The Promo Column A lasting legacy
This month promotional products commentator, Stuart Derrick, takes a look at merchandise that provides a lasting legacy, among other things.
I
tʼs always gratifying when the big boys of advertising turn to merchandise to get out their message, especially when itʼs prompted by a younger generation.
This is the case with US agency, Havas
New York. As part of a recruitment drive, it brought 50 interns on board in the hope that they would provide fresh ideas. The upshot is an ambitious green initiative, led by interns called Make Ideas, Not Trash. The idea is simple – the agency should commit to greater recycling and reduction of the use of products that are single use.
Havas gave all 1,200 employees in the building a stainless steel straw to wash and reuse, with the message that it is the last straw that they should need – the company was getting through 400,000 a year. Workers are also set to receive a sustainability starter kit, including a branded tote bag for grocery shopping, stainless steel cutlery in a carrying pouch, a Mason jar, and a bamboo toothbrush.
A timely message With millions of plastic straws used in the UK ending up in oceans and landfill, the message is also timely over here. Kent- based Pinpoint offers a reusable silicone straw that is the is a perfect alternative to the plastic straw. Itʼs probably more child-friendly and cost- effective than the metal equivalent too. The straws are
available in a range of
colours and can be supplied with a nifty cleaning brush too, to ensure that they are super clean for every slurp. You can brand them too. What are refreshing change! Itʼs by such small changes to our behaviour that we can all contribute to a better planet. Even those who baulk at the idea of major life changes can still make a difference, by investing in a reusable drinks can for instance. With many coffee chains offering discounts every time you fill up with your own cup, reusable containers are very popular. However, what about those dregs of coffee leaking in your bag after you throw it in there.
| 32 | October 2018
Senatorʼs King Can could be the answer. The product is leak protected, thanks to its high quality leak-free screw top with firm closure. Manufactured from
Incidentally, latecomers might want to look at the 10-day countdown calendar Impression offers – even if you miss the post for a December 1 start, thereʼs still time to send your best wishes.
Senator’s King Can
break-proof double walled 18/8 stainless steel, the durability of this product ensures both the branding and the desired temperature of your drink lasts longer. If itʼs time to get serious about recycling,
itʼs also time to order in the sweeties for Halloween. The annual festival of fright seems to get bigger every year, and the appropriately named Bite My Brand has a full range of promotional Halloween edibles with which to celebrate. Whether you are looking to impress, or scare, a potential client, keep as a seasonal treat around the office, or use as a prize for giveaways, the range has plenty to choose from.
From promotional Halloween party bags to tubs of Halloween sweets, the
recipients will be
Silicone straws from Pinpoint
howling with delight.
Hot on the Sweets from Bite My Brand
heels of Halloween is Christmas of course, and itʼs worth bearing in mind that now is the time to order advent calendars, especially if you are looking at the more premium end of the market, such as Impression Europeʼs range of chocolate filled calendars. You need to get the order in by October 18 to ensure there is time for it to be fulfilled.
An interesting note Confectionery company, The Sweet People, has a new offering for this Christmas in the shape of its Jelly Bean Advent calendar, filled with 144g of Jelly Bean Factory Gourmet beans. The calendar offers full colour print, 100% food grade packaging, and is fully recyclable. The beans are suitable for vegetarians with no allergens, and they are Halal and Kosher approved if you wish to extend festive greetings to those of other faiths.
Christmas is also the time for brands to have a big push on sales, so itʼs interesting to note how some brands are making use of merchandise. VK, an alcopop brand popular in the student market, launched its latest activity to coincide with Freshersʼ Week and drive sales in the run up to Christmas. The brand has created limited edition Electric mixed packs which contain a branded power bank inside.
Impression Europe’s 10-day countdown calendar
The activity will be supported by the Electric Tour where VK will engage tens of thousands of students over the course of two months. The brand will host 62 club-nights around the country, including student unions, Deltic venues, and O2 Academy venues where it will sponsor British artist, Tom Zanettiʼs, UK tour. VK is also using merchandise of part of its ongoing campaign to get drinkers to show their love for the brand. Tagged Tweets, Instagram images, and social media mentions can win the contributors items from the VK range of merchandise, including T shirts, phone covers, headphones, and slider sandals. Another drinks brand offering an instant on-pack reward is Corkyʼs Schnapps, which capitalised on the trend of glitter to coincide with the recent festival season. As the only glitter schnapps on the market, it offered an exclusive on-pack gift of wearable bio glitter. Worth £7, the pouches were attached to the three flavours; raspberry, mango, and blueberry, via an eye-catching bottle. The glitter is 100% biodegradable and the on-pack gift was supported with a social media campaign and a collaboration with clothing brand, Hissy Fit, as well as glitter style guides, making a truly sparkling offer.
www.printwearandpromotion.co.uk
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