What’s New: Russell Europe Small details make a big impact
Innovators on every level from fabric to design details, Russell is again making a big impact on the corporate clothing market with its 2019 collection.
The chicest shirts Shirts donʼt get better looking than the six new styles from Russell. The Long Sleeve Tailored Washed Oxford Shirt (920M) has universal appeal. Itʼs the perfect casual shirt, that has the cut and finish for a professional business environment. This shirt is made from 100% finest organic cotton, has modern tapered fit and attractive features including the harmonious colour contrasts on the inside of the collar and cuffs, as well as contrast buttons. It is available in four colours and sizes S-4XL. The Long Sleeve Tailored Button-Down Oxford Shirt (928M) is super smart with button down collar, rounded hem and two-button adjustable cuffs. Part of the Oxford Collection which includes styles (922, 923, 932 and 933) this option brings you all the Classic Oxford styling in a tailored fit thatʼs totally on trend. Available in three colours, white, black and pink, this is a shirt with understated, timeless style. Itʼs all in the details and those who like to add a pop of the unexpected to their look will love the Long Sleeve Tailored Contrast Herringbone Shirt (964M) and Long Sleeve Tailored Contrast Ultimate Stretch Shirt (966M). The 964M perfectly complements the two existing Herringbone styles (962M and 963M) while the 966M joins the Ultimate Stretch family (960M and 961M) with a new tapered fit. The contrasting cuffs on both new styles are a classic design detail which give these shirts a luxurious, high-end feel; something corporate clothing clients will appreciate to make their staff uniform feel extra special. When work demands cool thinking then Russell has a perfect solution, the Tailored Coolmax Shirt in long (972M) and short sleeve (973M) versions. This micro twill shirt with kent collar and chambray appearance epitomises the new corporate athleisure trend. The specially developed Coolmax fibre ensures high breathability and moisture regulation. So, no matter how long your day, this shirt keeps up with you and looks great every second.
Live an authentic life Russellʼs Authentic Range has been a
stand-out collection for the brand since its launch and the authentic family is growing in 2019 with six new styles including its first-ever T and what a T it is! The Authentic Tee Pure Organic (108 M/F) is a single jersey
T made from 100% organic cotton. Label free, soft to the touch, GOTS certified, OCS 100 Standard and with a great fit, it has a fantastic surface for printing, you couldnʼt want anything more from a T shirt. Modern, cool, light and organic, itʼs available in nine colours and in menʼs sizing XS-3XL and ladies XS-2XL, this is a refined T shirt for every look.
The best sweatshirt on the market, now also available in fashionable melange colours. The Authentic Melange Sweat (260M), the Authentic Melange Hooded Sweat (261) and the Authentic Melange Zipped Hood Sweat (263). Consisting of Russellʼs proven, high- quality three-layer construction and a v-insert at the neckline, the result is a modern, high-quality sweatshirt that meets all fashion requirements for business and leisure.
www.printwearandpromotion.co.uk
Authentic Hooded Baseball Sweat (269M) and Authentic Baseball Sweat (264M)
Also new for 2019 are the Authentic Baseball Sweat (264M) and Authentic Hooded Baseball Sweat (269M). Inspired by baseball, these iconic pieces are label free, have contrasting raglan sleeves, collar, cuffs and V-insert on the collar to create a trendy retro look. In addition to the contrasting raglan sleeves, the Authentic Hooded Baseball Sweat has a colour- contrasting, double-worked hood that makes it even more casual.
Long Sleeve Tailored Washed Oxford Shirt (920M)
The HD Collection gets two new styles, the brand-new HD Raglan Polo (565M) and the Henley HD Tee (168M). Both garments have removable neck labels, fashion fit and details such as contrasting neck tape, contrast buttons and side vents with denim appearance. The HD Raglan Polo is super stylish single jersey construction with three-button placket and modern contrasts. Proven HD quality and perfectly fitting raglan sleeves, make this polo wonderfully comfortable whether its worn on its own or under knitwear, sweats or jackets. For more casual day then the versatile HD Henley is the perfect blend of sportiness and chic. Last but by no means least in Russellʼs stellar line up of new products for 2019 is the Tailored Stretch Polo (567M). If you love the 566M/F Slim Fit Polo this is from the same stable but
with a new tailored fit, opening up the possibilities to a wide range of customers. Small details make this a stand out style with dyed to match buttons, shoulder piping, Lycra mix for a fantastic fit and its label free, whatʼs not to love!
Best-selling pieces
Russell has also introduced a number of new colours and sizes in its best-selling pieces for 2019.
Ultimate stretch Shirts (960 and 961) have double the number of colours, Polycotton Poplin styles in classic and tailored fits (924/925 and 926) get three additional colours, while Oxford Shirts in classic and tailored fits (922/923 and 932/933) get two additional colours. Thereʼs also more colours for Stretch Polos (566), HDTʼs (165/166 and 167) and HD Sweats.
Russell has also extended its sizing in more key pieces in 2019. Polycotton Polos (539M and 599M) are now available in 5XL and 6XL, while Authentic Sweats (262M/265M/266M and 267M) are available up to size 4XL.
www.russelleurope.com December 2018 | 95 |
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