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Industry News


Record eight weeks for Fresh Air F


printing 1.7 million prints during that period. The work carried out was predominantly for the music merchandise industry for artists such as Adele, Justin Bieber, Iron Maiden and Aerosmith. This equated to £3.2m in sales.


The print shop was up and running seven days a week, with machines running for up to 12 hours a day. On one particular day, the team printed 45,000 prints,


with the hard work continuing through into July.


Director Lee Craze said: “We are pretty sure this is a record


in the UK for the most shirts printed in one day in any facility.


“In 37 years I have never


New research from Trutex shows wearing a school uniform improves behaviour and prevents bullying


R


esearch commissioned by Trutex as part of its anti-bullying campaign has shown that


wearing a school uniform helps reduce bullying and improves pupilsʼ behaviour. The research, the first of its kind in the UK, asked 1,318 teachers, parents and pupils about their attitudes to school uniforms.


● 89% of teachers believe school uniforms play an active role in reducing


bullying. ● 95% of teachers say uniforms help


students to fit in. ● 94% of teachers believe parents and the local community and even potential students look with pride on a school


where pupils wear uniforms. ● 66% of parents think wearing a school uniform puts students on a level


playing field and makes their life easier. ● 61% of mothers believe wearing a school uniform counteracts bullying in


school, with only 11% disagreeing. ● 68% of mothers believe uniforms reduce the pressure on their children to wear the latest fashion, which can be a


factor in bullying. ● 59% of children aged between 6 and 15


prefer to wear their own clothes to school. ● 46% of children admit a uniform does


reduce bullying. ● 68% of children reckon wearing a


uniform helps them to fit in at school. ● 36% of 15-year-olds say they would be worried if a school uniform policy was abolished.


www.printwearandpromotion.co.uk


The results proved that teachers in particular overwhelmingly believe that a smart uniform makes children better behaved and contributes to a happier and more focused classroom. The study found that:


● 47% of children feel that uniforms


are uncomfortable to wear. ● 53% of children say that a uniform doesnʼt allow them to express their personality.


The report says that while schools are not legally bound to have a uniform policy the Department of Education states they play a valuable role in contributing to the ethos of a school and setting an appropriate tone. It found that schools with strict uniform rules report that potential bullies find it harder to identify targets which are historically children who do not quite fit in. A standard dress makes for a level playing field and removed pressure on children to wear the latest fashions or designer labels which can highlight inequalities between students who come from different family backgrounds. Matthew Easter, managing director,


Trutex said: “The research, a first in the UK, gives a very clear indication from parents and teachers that wearing a school uniform can help reduce the potential for bullying.


“Unsurprisingly we see that many children arenʼt all that keen however even they recognise that wearing a uniform helps them fit in.” Dr Helen Wight, international educationalist, said: “All children are fundamentally equal, but what they wear often creates barriers between them. When they wear the same clothes, they are the same, with the same potential and the same opportunities. School uniform is one of the greatest levellers in school, and one of the greatest boosts to social mobility.”


resh Air experienced a record-breaking May and June,


experienced the production levels that I have seen in the last three months. In the last three months we have printed an unbelievable amount of prints totalling to over 2.4 million, this has resulted in record sales for Fresh Air. “I am incredibly proud of my team at Fresh Air. Their efforts and dedication towards their work (sometimes in a difficult environment due to the heat and long hours) has been truly remarkable and I know I have the best team in the industry. “With a full order book we continue on our journey.”


Charles Alexander Distribution employs new director of operations


C


hris Pitts joins one of the UKʼs leading promotional products distributors, Charles Alexander Distribution, as its new director of operations.


The role was created to aid the continued growth the group has experienced over the last few years.


Mr Pitts comes with a wealth of sales and operational experience. Over the last eight years he has built, supported, and directed sales teams in the fast paced, Solar Technology


manufacturing arena with exceptional success.


Mr Pitts said: “The opportunity to join such a dynamic and professional company at this stage of its


exponential growth curve is very exciting. Working with Paul and the


Chris Pitts


team to maintain growth while holding high standards of customer service is key to our future success. I am looking forward to the challenge.”


Paul Rowlett, managing director at Charles Alexander Distribution, said: “Itʼs great to welcome Chris to the company. His experience of running large operations and large sales teams speaks for itself and weʼre delighted to have him join the team.


“His main role will be running day to day operations of the UK brands while also launching our new customer service team. Weʼve also implemented a great new training plan which is all very exciting.”


August 2017 | 9 |


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