Supplier Profile: Westford Mill
Ethical products that look as good as they make you feel
Westford Mill’s collections are ideal for those who have an eye for style but who also want the feel-good factor that comes with choosing high-quality items made using ethically sourced natural fabrics.
with a similar natural look so they visually complement each other. Adding to their appeal, all styles are easy to embellish. For 2017 Westford Mill has added some exciting new accessories to its collections, giving extra depth and versatility to the brand while satisfying a boom in consumer demand for attractive products made and bought with a conscience. The brandʼs Home Collection includes several products that all reflect Westford Millʼs core ethos of natural quality and stylish simplicity supported by thoroughly modern, fair and sustainable retailing. Two 100% Fairtrade cotton drill craft
T W364
he brand impresses with its huge variety totes, gymsacs, gift bags and accessories – many
by crafters, cooks and aspiring artists. Styling is typically Westford Mill: simple, clean and perfectly matched to the apronsʼ Fairtrade natural fabric.
W580
just that: an attractive cushion cover in 100% washed cotton canvas thatʼs also Fairtrade certified. Self-coloured zips are discreet to the point where theyʼre almost invisible, and three useful sizes, coupled with a neutral cotton tone, mean thereʼs a perfect fit for every piece of furniture in the house. Commercial versatility is well taken care of too, as this product is ideal for decorating with either print or embroidery.
W820
Westford Millʼs Trug (W580) is another product introduced in January of this year, this time in a heavyweight cotton canvas that looks and feels high quality. A far cry from disposable or throwaway products, this useful everyday storage trug is made to stand the test of time – perfect for ethically minded households where minimising waste is just as important as looking good. The trugʼs heavyweight 50cm rope handles enhance its quality feel and add carrying versatility too, while three different product sizes have been carefully calculated to offer as many uses around the home as possible. The neutral colouring means this product fits in anywhere.
aprons (W362 and W364) are aimed at children and mums and dads respectively, and are perfect for wearing during art and craft play or in the kitchen. Both products are full-bib styles with herringbone neckties, but while the adult version has a sliding adjustable buckle, the childʼs apron features an adjustable Rip-Strip safety closure. Waist ties are in herringbone cotton too, for that extra touch of quality, and these measure in at 60cm for juniors and 100cm for adults – long enough for easy tying. The adult apron even features a deep front storage pocket for all those bits and pieces used
www.printwearandpromotion.co.uk
A truly contemporary collection Two tried and tested products from 2016 also make it into the Home Collection covered here. The Fairtrade Cotton Canvas Cushion Cover (W350) is
Last but not least, Westford Millʼs EarthAware Organic Spring Wristlet (W820) is a simple, stylish and irresistibly soft bag made from gorgeous organic brushed cotton, so it feels every bit as good as it looks. The wristlet comes in a choice of two handy sizes for maximum practicality, while available colours include naturally beautiful cotton or – new for 2017 – elegant pink, yellow or blue pastel tones. Thereʼs a zippered closure and discreet wrist strap for peace of mind, and the whole bag is made from premium heavyweight cotton officially certified by the Control Union, giving users the reassurance that comes from knowing their purchase was an ethical one. Together, this Home Collection marks a great contribution to any modern retailerʼs range. Ready for decorating, every product strikes the perfect balance between stylish simplicity and natural good looks coupled with the design details, practical features and quality materials users expect from todayʼs premium products. The fact that each item has an ethical dimension makes it a truly contemporary collection.
W350
www.westfordmill.com August 2017 | 73 |
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