The Promo Column Hot stuff for August
“It’s hot in the city, hot in the city, tonight.” So sang, former punk turned rock ‘n’ roller Billy Idol (real name, William Broad, fact fans. Well, we don’t mind a bit of imaginative rebranding here, do we?). Promotional products commentator Stuart Derrick reports
nd my giddy aunt, heʼs right at the moment, isnʼt he? A barbecue summer has sort of snuck up on us without the usual telltale stories of melting roads, shops running out of ice cream, and “Itʼs hotter than [insert name of very hot place here]!” headlines. When itʼs hot, promotional items come into their own to stay cooler than somebody with a fidget spinner in each hand. You could plug in an electrical USB desk fan, courtesy of our friends at Fluid Branding. Or why not suck on something cool – Great Central Plastics can provide custom-made ice lolly and ice cube moulds for when the mercury starts to rise. Donʼt forget to keep your head covered with a hat – Sharon Lee has plenty to choose from. And finally, remember to stay hydrated with the latest promotional must have, the fruit infuser – SPS EU have a colourful range to choose from.
A Twingo Nail Polish from Renault
resulted in Nidoʼs sales in the Dominican Republic going up by 27% during the campaign period.
A clever twist Safety products
Of course, heat can also be a danger. According to Kids and Cars, a global childrenʼs safety advocacy organisation, 37 children a year die from being left alone in hot cars, particularly in hot countries like the Dominican Republic. To confront this danger, Nestlé created Umbilicar, a car safety device that prevents parents from forgetting their children inside vehicles.
Another car related promotion caught my eye this month. No doubt aware of the growing power of women in making and influencing car purchases, Renault is offering some of its automotive paint colors as an accessorising nail varnish. Twingo Nail Polish is a new collection of four colours matched to popular shades available for the Renault Twingo hatchback.
The line was developed in collaboration with cosmetics specialists De Blangy. It also comes with a clever twist in that as well as touching up your talons, Twingo Nail Polish can also be used as touch-up paint for small scratches on a matching colour Twingo. Formidable! Sticking with cars for a while, Snap Productsʼ exclusive new Auto-Scent Air Freshener has been developed to offer long-lasting fragrance and increased brand exposure, it says ʻere. The Auto- Scentʼs specifically designed membrane refill slowly releases the fragrance which can last up to 25 days and can be easily replaced. A wide range of fragrances is available including vanilla, jasmine, apple and pine.
Umbilicar from Nestlé
Its agency, McCann Santo Domingo, worked with expert product designers to produce a low-cost, effective device that acts as a second seat belt over the child seat that wonʼt let drivers leave the vehicle without unbuckling the child seat. Nestlé ran a campaign with its Nido powdered milk brand to give away an initial 10,000 Umbilicar units at kindergardens and schools. Massive press coverage led to an additional 300,000 units to be under production and
www.printwearandpromotion.co.uk
This unique air freshener can be easily attached to a vent or rear-view mirror with the integrated clip and elasticated loop, meaning itʼs always on display. Digital printing enables photographic-quality prints on the 33x60mm branding area, complementing the sweet smell of success.
Promotional giveaways
In other dangly product news, Festive Promotions has launched a new product range called Custom Crests. The company, which is famous for its Christmas ephemera, can replicate any
shape of crest or shield with up to full
colour printing on one or both sides. Many
organisations across the UK have their own crests, such as schools, colleges, universities, municipal
authorities, the armed forces, livery
Custom Crests from Festive Promotions
companies, sports clubs, and so on. The 2D wooden crests can be made in any shape and used at many occasions, including anniversaries, end of academic year celebrations, and charity fund raisers, and as souvenirs, gifts with purchase or promotional giveaways. On the retail front, stickers are making a comeback. Parents will be well aware of the power of the sticker chart to compell excellent behaviour – until the required reward level is reached, and then itʼs mayhem as usual. The point is that kids love them, and they also love Despicable Me, the third version of which is in the cinemas over the summer.
Chiquita bananas has teamed the two for a campaign to run in 13 European markets along with North America and Asia. More than 800 million Chiquita bananas will feature characters from the Despicable 3 movie plus a code inviting shoppers to engage with Chiquita online. At the website, shoppers can enter a competition, play bespoke Despicable Me 3 games, download exclusive content and print off collector sheets to populate with the 30 unique sticker designs. Expect to find Britain plastered with Minions over the next few weeks. Finally, keep an eye out for Hero the Hedgehog this month. ʻWho he?ʼ I hear you ask. He is the mascot for the IAAF World Championships in London at the former Olympic stadium, and was designed by a Blue Peter viewer, as was his compatriot Whizbee the Bee, who represents the World Para Athletics Championships. The capital will once again be awash with sporting talent bringing back memories of the golden games of 2012. Good luck to all our British competitors.
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